The NPD Group Blog has run a piece this week, entitled 'Searching For A Savior'. Based on their research, they have identified four major issues influencing the industry this year.
So, is NPD wrong? Is NPD hiding something? Yes and no. They are not wrong, but they are not able to publicly say what they have to say. While all their issues are valid, they have chosen a path which puts them out of harm's way. Should you believe them?