Square Enix Europe, as it was rechristened, held on to its CEO Phil Rogers during the takeover. Sitting with Wada for our meeting, he tells MCV that the company’s new global agenda is not merely leveraging Eastern properties in Europe and the US – it’s about returning fire with Western games that can break into the Japanese market.
“I think today, [releasing Square Enix Europe’s games in Japan] hasn’t been as much a focus as it will be in the future,” Rogers says.
“Across the whole industry, only a limited number of titles have actually succeeded in both the West and in Japan. It’s true that Eidos’ market was a Western audience, but now we’re evolving as a company – one that shares information.” That international transfer of knowledge is key to cracking the global games market.