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Analysis: Does Going 'Transmedia' Help Game Properties?

Gamasutra editor-at-large Chris Morris looks at how initial releases in game franchises are extending across film, books, action figures and beyond, talking to THQ's Danny Bilson about the just-announced Homefront prequel novel and why the "fiercely competitive" market demands that extra transmedia step.

The video game industry, if you haven’t noticed, isn’t just about games any more.

Sure they’re important, but for many publishers, they’re the hub of a broader entertainment property.

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