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£2m Xmas casual blitz for THQ

Publisher spends big on its Great Games, Great Value range, aimed at kids and families.

THQ will splurge £2m to reach kids, family and casual audiences this Christmas.

The money is being spent on its Great Games, Great Value campaign, which will promote ten of the publisher’s family-friendly titles in the run up to Christmas.

These games include Megamind, Truth Or Lies, The Biggest Loser, Worms, Marvel Super Hero Squad and more.

UK marketing boss Jon Rooke told MCV: “This isn’t an insubstantial sum, but we think we’ve got the right brands, the right campaign and more importantly the right retail partners.