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Submitted by Nineball2112 1932d ago | news

Nintendo tackling non-gamers head-on

‘Game haters’ to be re-educated by new Wii and DS campaign.

Nintendo’s Christmas push aims to further legitimise video games as a pastime in the eyes of the mainstream.

As its Real Stories campaign kicks off this week, the format holder has told MCV that there’s still a long way for the industry to go in terms of securing mass market acceptance. (Nintendo, Nintendo DS, Wii)

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