10°
Submitted by Nineball2112 1773d ago | news

Nintendo tackling non-gamers head-on

‘Game haters’ to be re-educated by new Wii and DS campaign.

Nintendo’s Christmas push aims to further legitimise video games as a pastime in the eyes of the mainstream.

As its Real Stories campaign kicks off this week, the format holder has told MCV that there’s still a long way for the industry to go in terms of securing mass market acceptance. (Nintendo, Nintendo DS, Wii)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

Gamer's Book Guide: "Seconds" by Bryan Lee O'Malley

9m ago - Video games are a fantastic entertainment medium, but there are so many good books out there that... | Culture
40°

[VC] Volume - Metal Gear Squalid

37m ago - A.J. says: One thing in gaming that I can't stand is when developers opt to steal ideas from othe... | PC
Ad

The Wii U Games You Need to Play in August

Now - Let's take a look at what Nintendo will be offering throughout the month. | Promoted post
40°

Until Dawn review: PS4 exclusive is scarily good - Daily Star

37m ago - It's classic B-movie horror that you'd expect to see go straight-to-DVD. | PS4
40°

Voice Actor Tuesday – Catherine Taber

3h ago - Sagamer: Some voice actors only play a few roles, but often those roles are ones that stand out i... | Culture
40°

Splatoon Transformers Splatfest Results: Autobots vs. Decepticons

3h ago - Splatoon’s Transformers Splatfest event concluded in North America with the evil Team Decepticons... | Wii U