10°
Submitted by Nineball2112 1438d ago | news

Nintendo tackling non-gamers head-on

‘Game haters’ to be re-educated by new Wii and DS campaign.

Nintendo’s Christmas push aims to further legitimise video games as a pastime in the eyes of the mainstream.

As its Real Stories campaign kicks off this week, the format holder has told MCV that there’s still a long way for the industry to go in terms of securing mass market acceptance. (Nintendo, Nintendo DS, Wii)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
10°

Tales of Hearts R Preview I Rice Digital

12m ago - Rice Digital take a look at the opening 40 minutes of Tales of Hearts R on PS Vita | PS Vita
20°

Persona 4 Arena Ultimax Review | Entertainment Buddha

12m ago - Ray Porreca of Entertainment Buddha writes: "Outside of Ultimax’s story, the true meat of the gam... | Xbox 360
20°

Resident Evil Revelations 2 and The Argument Against Weekly Episodes

19m ago - Can Capcom’s story-telling hold up over a TV-like format? | PC
30°

Destiny: A Case Study in Big Budget Hype and Disappointment

22m ago - Bungie didn't just promise us the world, they promised us a galaxy. The developers' first post... | Xbox 360
Ad

Forza Horizon 2 (XB1) Review

Now - Ken takes to the open-road with this Xbox One racer. | Promoted post
30°

Are Gaming Headsets Worth the Cost?

36m ago - With so many options of headphones, one could feel lost in the endless sea of headphones and head... | PC