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MCV: Nintendo's new marketing

Gaming still has plenty of work to do to reach the real mass-market.

A burlesque dancer, a vicar, and the Ealing Jades Rugby Team… Not the set-up to a filthy joke, alas – but Nintendo’s new marketing campaign is still quite revealing.

Yeah, it’s all the usual ‘Nintendo-y’ stuff: focus on players sat in inoffensive domestic environments and ‘normalise’ games. The new ads take that to the extreme – no mention of games until half-way in.

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