Analysis: On BlizzCon And The Power Of Fanfests

Ahead of BlizzCon, Gamasutra editor-at-large Chris Morris looks at the role of the fanfest in video games, talking to Blizzard COO Paul Sams about this weekend's Anaheim event and its key role in Blizzard's marketing and community relations.

When 20,000 people converge on Anaheim this weekend for BlizzCon, their minds are likely to be on what items will be in their goodie bag and what sort of sneak peaks they’ll get at upcoming Blizzard Entertainment games.

For the folks at Blizzard, though, the event, now in its fifth year, is a critical piece of their marketing plan.

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