Microsoft's In-Game Ad Unit 'Redeployed'

Following earlier reports that Massive, Microsoft's in-game advertising unit, was set to close, the company has confirmed it will wind down its third-party ad business before the end of the year.

A spokesperson for the company said: "Massive technology will be redeployed to our first party ad business, focusing initially on gaming and eventually expanding to other Microsoft opportunities. Central to this announcement is our decision to work closely with the Interactive Entertainment Business (IEB) at Microsoft to continue developing and expanding the Massive technology."

Read Full Story >>
The story is too old to be commented.
CombineElite2852d ago

instead of ads how about they make some xbox 360 Exclusive games.