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Assassin's Creed Brotherhood Gets One of Biggest Marketing Investments in Ubisoft's History

On November 16, Ubisoft will ship its next Assassin's Creed title, and it seems like the publisher is putting its hefty weight behind the title to ensure its success. Assassin’s Creed Brotherhood has already been confirmed to have pre-order records for Ubisoft, and now Janco Partners analyst Mike Hickey has noted that management is indicating a marketing campaign to support the release "is one of the biggest marketing investments in the Company’s history."

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industrygamers.com
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