NPD: New Stat-Reporting Policy 'Important Step For Industry'

NPD Group said this week that its recent decision to limit the publication of monthly U.S. video game retail unit sales data is representative of the industry's shift to emerging online business models.

NPD analyst Anita Frazier said in a blog post that the policy change might have been "a hard pill for some to swallow" for some, but she argued that the new reporting format "is an important step for the industry."

She explained, "We’ve long acknowledged that our reporting of monthly point-of-sale purchases (covering new physical sales of hardware, software and accessories only, not used game sales) did not represent 100 percent of the consumer spend on the industry."

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Nineball21122856d ago

From article: NPD said earlier this month it would stop reporting specific U.S. monthly hardware sales figures and video game software sales figures, although the group said it may release some unit sales data on a case-by-case basis.

So, we might still see hardware sales numbers in the future?

It'll be interesting to see how this all goes next month.

big_silky2856d ago

i just find it odd that they decide to stop reporting them right before the bloodbath that begins in november.

turnerdc2855d ago

Numbers will always come out, just not through NPD.

Mahr2855d ago

"Since new physical sales at retail have been down for some months now, the news that the industry is beleaguered has been widely covered, and it has caused unnecessary angst for many"

Oh, no! Angst!