Kristan Reed sits down with 4mm Games’ president Jamie King.
KR: The press have been making excitable noises about Def Jam Rapstar, but sales of music games are generally in decline. Aren’t you a little worried that this niche has already reached saturation point?
JK: No, Def Jam Rapstar is a complete breath of fresh air, and it’s going to reinvigorate the music genre. I think it’s going to surprise everyone with just how fun and viral it is.