THQ's Bilson: New IP Is Not Risky

Making video games today, especially triple-A games, is a very expensive (and thus) risky proposition. Because of the unknown, building a brand-new IP is often seen as a risky endeavor, and it's why we see so many sequels in well established brands. But sticking by an older brand for too long is even worse, if you ask THQ's Danny Bilson, Executive Vice President, Core Games, who spoke with IndustryGamers.

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