NPD: Behind the Numbers, September 2010

At the beginning of 2010 just about everyone following the video game retail market figured that this year couldn't be nearly as dismal as 2009. After all, during 2009 the software revenue reported by the U.S. retail tracking NPD Group had fallen 10% from the 2008 – the industry had surely put the worst of its declines behind it.

Now, with three complete quarters of 2010 in the past, software sales have contracted another 8.4% and there are few reasons to think the trend will reverse itself before the year is out.

There are bright spots among the general gloom. The Xbox 360 and PlayStation 3 are having their best years ever, which has to please their respective manufacturers. The biggest launch of the year, Halo: Reach, shot directly to the top of the year-to-date software sales chart after consumers snapped up over 3 million copies during launch.

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Call_me_Ishmael2776d ago

let the console war begin!!!

thrust2776d ago

There is no war anymore it is, 1st wii, 2nd xbox 360, 3rd ps3 and that is all there is to it.

The disagrees will be ps3 fanboy making themselfs feel better.

deadreckoning6662776d ago (Edited 2776d ago )

Amen to that.

westy5522776d ago (Edited 2776d ago )

Yeah your right americans are the only ones in the world that actualy play videogames..../s

SyphonFilter2776d ago (Edited 2776d ago )

1 year headstart and's not over,ps3 is only 3.6 million away,it will eventually be in 2nd place,wanna bet?

toaster2776d ago (Edited 2776d ago )

Some people don't get that America =/= world. NPD only takes numbers from the US.

Sucks for console gamers though.. PC gaming has seen a 178% base user increase from Steam alone, not counting other Digital Download services.

Lyr1c2776d ago (Edited 2776d ago )


The disagrees will be for the fact that your comment is extremely ignorant.

1)It's not over, and even when the next Xbox launches, the PS3 has an extra year to even the score.

2)North America =/= the world. This mindset makes me embarrassed to be an American.

Don't forget: There are multiple aspects to a console war. Sales, Hardware, Software. So far the Wii has the sales, and the PS3 has the Software and Hardware.

Ilikegames762776d ago

the 360 has the defect covered.

Imperator2776d ago (Edited 2776d ago )

So being in third means getting the best and most exclusives, the best motion controls, the most powerful console, bluray, free online etc, etc? If that's the case then I LOVE being in third place!!!

I hope you enjoy you're sales numbers... and Kinect becuase that's all you got till late next year.

Mahr2776d ago (Edited 2776d ago )

"1)It's not over, and even when the next Xbox launches, the PS3 has an extra year to even the score."

This mindset perplexes me. If that happens (or conversely, if that doesn't happen), to whom is that going to matter and in what practical way? Do people honestly think that third-parties are going to look at what amounts to a minor PowerPoint bullet and suddenly say "Well, after years and years, it turns out that console A eventually sold a small amount of systems more than Console B, so let's cancel all of our multiplatform games and make them exclusives"?

Lyr1c2776d ago

The truth is, sales don't matter at all. The only place console sales matter, are in the hearts and minds of fanboys, or to someone who actually owns stock in one of these companies.

BUT, If you want to declare a "winner" over sales, then give them an even amount of time. I don't know what about it perplexes you. It's strictly common sense.

Pennywise2775d ago

PS3 is the best console, 360 total is mostly broken console replacements(check overall software sales), I like pie and that is all there is to it.

The disagrees will be cake fanboys making themselves feel better.

/see ma, I can do it too.

Mahr2775d ago

"It's strictly common sense."

It is strictly common sense to care about things that do not matter to you? That doesn't seem right.

Lyr1c2775d ago

I think someone just likes arguing O_o

Mahr2775d ago

"think someone just likes arguing"

How so? I'm just trying to understand your interest in what seem to me relatively inconsequential details.

+ Show (10) more repliesLast reply 2775d ago
EvilBlackCat2776d ago

you guys keep fighting for your console of choice as better than the other?

you all can kiss my ass

Lyr1c2775d ago

Maybe.....Maybe I will!?

I kid..I kid..

Mahr2775d ago (Edited 2775d ago )

Whoops, double post.

Supraman2775d ago

Whoa whoa whoa. What I dont get is, why are both the PS3 and the Xbox's numbers calculated the same? If the PS3 came out more than a year later, shouldn't you subtract what the sales the Xbox made in that time frame from the total? It makes sense.

yojoe262775d ago

Actually Lyric I would argue that sales do matter, but not for the reason that one side or another can gloat and "cheerlead" their favorite company going forward. I will be the first to admit that I am a Playstation guy through and through and I have many friends who prefer 360. Naturally I would like to see Sony leading the way in sales because I have watched and examined each of the major console companies and in my very humble opinion I have found Sony to be the most innovative, fan-serving, hardest fighting company of the big three. It is Sony I see really pushing the envelope and acquiring studios, IP's, etc.

So here is my argument: It stands to reason that whoever gains the highest market share will financially be the most prepared company to expand and grow in the industry. Now I totally believe that the competition has kept everyone on their toes in a very good way, but, it just makes sense for me to want my console manufacturer of choice do well. However, I can honestly say that as far as personal benefit goes, there is none for me if Sony moves up to first or second place. The only way I could see if benefitting me is if it causes more developers to really start digging into the PS3 and providing more and more games. But anyways........whatever. It's just my opinion.

jbiz3202775d ago

aaaaah so that explains why you get outsold month after month (or at the least the majority of the year) 5 years later.. that damned 1 year headstart is why its perpetually 3rd.. I get it..

westy5522775d ago (Edited 2775d ago )

Hmm month after month...... so since slim release up till last week month to month you mean?!

Slim 360 that is, 5000 console difference as of week ago in weekly sales, dont hold that arguament too long now will ya.

Maybe do some research, if it helps use this, it may help you see things a bit more clearer. And use google images to paint a picture for you.

Owe I forgot you live in America only those numbers count....


Otheros002775d ago

If the ps3 gets out sold month to month then why is the gap between ps3 and 360 getting smaller?
The ps3 has outsold the 360 year after year.
Have you been living under a rock since the ps3 came out?

xg-ei8ht2775d ago

I was until you woke me, wtf is wrong with you, keep it down/s

PS3 FTW !!!!!!!!!!!!!!!!!!!!!!!!