The Xbox 360's download games service Xbox Live Arcade may have passed its tipping point, one of the platform's most successful developers has said.
According to Foundation 9, the parent company of the developers behind download games OutRun Online Arcade, Super Street Fighter II Turbo HD Remix and Deadliest Warrior: The Game, around 30 per cent of Xbox 360 owners are buying games through XBLA.
"Certainly XBLA is past tipping point now," CEO James North-Hearn told Eurogamer.
"We estimate there are about 16 million game purchasers out there currently. The 360 numbers are somewhere between 40 to 50 million, depending on who you listen to.
"It's pretty healthy. 30 per cent of the hardware base is not only online and using Xbox Live, but it's all those and buying games. It's got to be encouraging for that type of distribution going forward."
Xbox Live is currently a billion dollar business, buoyed by sales of movies, avatar gear and game add-ons.