One of the most interesting things about the move is that they are planning on taking back control of some of the licenses to be utilized to their game division. Specifically licenses like Superman, Batman, Harry Potter and The Sopranos. It'll be interesting to see how EA reacts as Harry Potter in particular has generated a lot of revenue for the company. With only two movies left, will the public really be interested in future adventures in the Potter universe. And can there ever be a decent Superman game? That's certainly a challenge that remains to be seen.