There Internetnews editor was this week, stuck in the back of the Stanford University Memorial Union auditorium at the Hot Chips conference, when he received an e-mail informing me that Paramount Pictures and DreamWorks had decided to go exclusively with the HD DVD camp.
Why would they do this given not only Blockbuster and Target siding with Blu-ray, but the clear negative reaction of consumers to the two formats? Warner's hit film 300 is available in both HD DVD and Blu-ray formats, and word from retailers was that the Blu-ray version was outselling the HD DVD version by more than two to one. This says something about the equipment.
For the unfamiliar, HD DVD, created by Toshiba and backed by Warner Bros., Microsoft and NEC, and Blu-ray, developed by Sony and its multiple partners, are vying to replace standard DVD