Microsoft: We're in a better position than our rivals

As the run-up to Christmas slowly shifts up into a higher gear, you can guarantee that the gaming industry's big boys will start throwing verbal punches at one another in unashamedly self-gratifying statements.

Microsoft's latest slur concerns the Xbox 360 price cut. The firm's UK marketing manager, Dan Cornelius has said that the recently discounted price will attract consumers in the market for a console away from Sony's PlayStation 3.