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The Q4 new IP myth

Christmas can be a dark time for games.

For every FIFA or Call of Duty nestled under the Christmas tree, there’s a long line of games left out in the cold. A Beyond Good and Evil or Brutal Legend or Wii Music that couldn’t get heard over the noise made by the big sequels.

But publishers still try to make new IP work during Q4, and for good reason. Because get it right and they could have another hit franchise on their hands, like Valve did with Left 4 Dead or perhaps more notably, Ubisoft with Assassin’s Creed.

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