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MCV: Ubisoft gets fit with £1.2m ad blitz

Kinect game Your Shape: Fitness Evolved backed with huge campaign running right through to January

The new Your Shape will be supported by a £1.2m campaign when the Kinect game launches next month.

Advertisements for Your Shape: Fitness Evolved will run from November to January online, on TV and in print, in a bid to attract a mainstream audience.

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