Variety follows up on the latest NPD data and breaks the sales into percentage decline and growth for each console. Most notably, Variety predicts that Xbox 360 will likely extend its sale lead over PS3 in August. Variety also predicts that Microsoft will "completely dominate" in September and October, following the release of Halo 3, over Sony's "large but lower-profile array of exclusive games."
Note: Along with The Hollywood Reporter, Variety is considered as the standard industry journals in the media and entertainment business - particularly in Hollywood. Variety is the most widely read trade publication in Hollywood, ahead of its only competitor The Hollywood Reporter. Variety is often the first thing media executives and professionals read first thing in the morning. This news report will appear on the desks of executives, producers and agents all across Hollywood tomorrow morning.