Today, the much anticipated NPD numbers were released and Sony is very excited about how great July was for video games. If you didn't know, NPD is the organization that tracks sales of videogames in the U.S. According to NPD, the industry continues to boom with sales of $925.52 million dollars for the month of July – that's a 37% increase for the industry since this time last year.
From a PlayStation perspective, coming out of E3 Sony was really anticipating a good reaction to their new hardware pricing announced on July 9th, and they were obviously very pleased to see that PS3 sales increased with 159K units sold at retail for the month of July, which puts us up 61% over June numbers.
While they think a lot of that had to do with the new price, they also think there is a great deal of anticipation for the line up of games just around the corner, including Warhawk (Aug. 28), Lair (Sept. 4) and Heavenly Sword (Sept. 12). In fact, September should definitely be a big month for them when you add in the launch of the new slimmer, lighter PSP which will hit store shelves next month.