SCE UK boss Ray Maguire has dismissed suggestions that Sony is bullying gamers by forcing them to adopt its movie-playing technology with PlayStation 3 - claiming Blu-Ray is essential to the next-gen gaming experience. Speaking in an exclusive interview with Eurogamer TV, published today, Maguire vigorously defended the decision to include its proprietary Blu-Ray format as standard on the £425 console - amidst accusations levelled by Microsoft, which claims it is offering real consumer choice by launching a rival HD-DVD add-on for Xbox 360 later this year. "Blu-Ray is really important for the games side of our business because what it does is it give us the ability to have 50Gb of information actually on the disc," Maguire said. "With PlayStation 3 you're looking at a Cell chip that has immense computing power. That means you're going to need a huge amount of storage as well - we really need that Blu-Ray disc because what we don't want to be doing is swapping discs half way through loading. It's really important to us."