Investors 'getting carried away' by BioShock buzz says analyst

Following the rise in the Take-Two stock price, Janco Partners analyst Mike Hickey tells GameDaily BIZ that BioShock is "not the next GTA" and he thinks investors are "getting carried away." Hickey says he expects BioShock will beat sales expectations (which were originally under 1 million units) and land somewhere in the 1.5 - 2 million range. He says, "However, with the stock up over 20% in the last few days, we have heard of expectations in the 3-4 million unit range, which we believe are unrealistic... keep in mind that Bioshock is only being released on one console platform (Xbox 360), and will likely be limited by its intense, hard-core, first-person-shooter style of game. The game is very dark, very complex, and will have a hard time penetrating the mass market, in our view."