Blu-ray has been turning the tide, selling almost twice as many discs this year as HD DVD. Their next weapon in the format war? A 40-foot-long promotional mega-kiosk, shaped like a Magic Kingdom Castle. The moving castle will target the fence early adopters are squatting on by touring 18 malls across the nation (by the food court, probably). The first showing happened on August 17th, in the Westfield Topanga Mall, Conoga Park, CA. God help us all. They're demoing Cars. Watch your wallets, mallwalkers.