Submitted by Nineball2112 1835d ago | news

Kinect Launch Marked By Major Ad Partnerships

Microsoft Advertising is partnering with brands including Chevrolet, Sprint and T-Mobile for the November 4 launch of the full body tracking 3D Kinect camera for Xbox 360, the Xbox house said Monday.

All three of the advertisers will launch Kinect-related campaigns when the anticipated peripheral launches later this year.

Chevrolet will feature its vehicles, including the hybrid Chevy Volt car, in the controller-free Kinect racing game Kinect Joy Ride. The auto maker will also have an ad presence on Xbox Live and in a campaign within the "Kinect Hub." (Industry, Kinect, Microsoft, Xbox 360)

Alternative Sources
rebirthofcaos  +   1837d ago

Chevrolet will feature its vehicles on joy ride, wow I didnt know that with their cars you

were able to drive without a Steer Wheel at hand /s
D4RkNIKON  +   1837d ago
I thought the same thing. How to test drive without a wheel.. or truck.
JustSomeLogic  +   1837d ago
Wow, just wow. How long did it take to come up with that?
Because games are an indicator of what happens in real life. When I get into my car there's a DS3 controller waiting right?
Don't be a turd, why must every kinect article come under fire?
Why does no one ask if there'll be a glowy bulb on a stick if I sign up for the military. Why is it cool to compare kinect to real life but everything else gets a free pass?
rebirthofcaos  +   1837d ago
ill reply you with a simple "IT IS EASY"
JustSomeLogic  +   1836d ago
Yeah but as soon as you mention something
that the Move isn't good at then people start wincing and calling you names. What am I talking about? Sales and mass appeal. 140K is not a launch number to write home about.
TotalPS3Fanboy  +   1836d ago
"...why must every kinect article come under fire?"

"ill reply you with a simple 'IT IS EASY'"

I am afraid I must agree with rebirthofcaos here.
gcolley  +   1835d ago
it is easy when you have a bunch of fanboys ready to back you up. no different to the school playground
n4gno  +   1835d ago
"Yeah but as soon as you mention something
that the Move isn't good at then people start wincing and calling you names. What am I talking about? Sales and mass appeal. 140K is not a launch number to write home about."

1/ just read the (good) reviews, more than 100 for move, and look at (real, and not so good previews) for kinect (don't use PR release and fanboy blogs to tell the opposite)

2/ 140 K ? lol, vgchartz estimation used by the worst fanboyz, only when they want to downplay ps3 success, or exagerate 360 sells.
Move is sold out almost everywhere, and better : it works, and way better than anything else in motion control territory.
bigwheelstuntshow   1835d ago | Spam
Imperator  +   1835d ago
Kinect is Epic Fail. That is all.
nygamer28  +   1835d ago
OH STFU!!!!!!....it hasnt even come out yet and you probley never tried it so stop commenting on kinect article douche
Dance  +   1835d ago
how can something fail if it isnt even out yet
lowcarb  +   1835d ago
Does anybody know just how many Kinect titles are going to launch this year? Seems as if 360 is on a role with exclusives. God job advertising MS!
Misterhbk  +   1837d ago
I would have expected them to aim bigger than a Tmobile or Sprint. Att or Verizon would have been much better choices but eh, they know how to market so meh. Bieber will do work im sure. Just hope this add-on gets some REAL game REAL soon
Fencefry  +   1835d ago
Coke would have been a much better choice.
Sheikh Yerbouti  +   1835d ago
I think Move is reaching a wider base than Kinect with Coke alone. I mean everyone drinks soda - across age groups and cultures - unlike wireless providers and motor vehicles. And they likely buy a soda every day.

Justin Bieber is brilliant tho'. They should follow with more of the same. Put Kinect on that shill Oprah too, MS.
#2.1.1 (Edited 1835d ago ) | Agree(1) | Disagree(6) | Report
dragon82  +   1835d ago
I see MOVE comercials all day long on ESPN and ESPN2. I would say they are reaching a bigger audience there than on the back of a Coke can.
Pedobear Rocks  +   1835d ago
I pay $50
a year for live and $150 for Kinect and STILL you advertise to me?
nygamer28  +   1835d ago
why not,they make money off it
Moonboots  +   1835d ago
It goes back to that Cable TV analogy. I pay for cable but I still have to watch commercials.

But I %100 agree and think it's completely lame that people will pay for that and MS still will shove ad's in its customers faces and it seems to be getting worse over time. The whole NXE redesign was more for MS shoving ad's in people faces than it was anything else. The premise that they are game related just doesn't float any more.

Gold members should have an ad free dash. They have plenty of silver folks who can be exposed to these ad's.

I've complained about it on xbox.com until they actually banned me for a spell.
#3.2 (Edited 1835d ago ) | Agree(4) | Disagree(3) | Report | Reply
gamingdroid  +   1835d ago
Sounds like somebody bitter they got banned!
It's business, get over it!

Fact is, there are plenty of things in life that are paid for that still comes with advertisement. Why do you pay for newspapers? What about magazines? TV service?
tiamat5   1835d ago | Trolling | show | Replies(5)
jukins  +   1835d ago
talk about buying your way into people wallets
Moonboots  +   1835d ago
What are you talking about?

How is marketing partnerships buying their way into peoples wallets?

If that is the case the whole damn business world is buying their way into peoples wallets. Uh-Oh Sony has a Subway partnership buying their way in confirmed!!! <-sarcasm. What planet do you live on friend?
Cherchez La Ghost  +   1835d ago
Let me get this straight...., advertising is buying into peoples pockets?! Correct me if I'm wrong. Advertising is to present your product to the world and to pursuede consumers to buy your product.

Never mind. Why did I waste 2 minutes just replying to your statement.
Hallmark Moment  +   1835d ago
Say what?
CobraKai  +   1835d ago
Don't they also have kiosks in Macy's? Um... Does anyone here buy their games from Macy's?
#6 (Edited 1835d ago ) | Agree(2) | Disagree(1) | Report | Reply
GoldPS3  +   1835d ago
I would of thought they do it with Mcdonalds.
#7 (Edited 1835d ago ) | Agree(5) | Disagree(0) | Report | Reply
pisalin0   1835d ago | Spam
chunop   1835d ago | Spam
Britney Spears  +   1835d ago
seems like a good idea,too bad the product itself is a pos. And yes i did try it at macy's in n.y back in july. It's blatantly laggy and very limited. Advertising can only get you so far,it could help initially but not for the long run.
stephmhishot  +   1835d ago
I have a feeling we're going to see Kinect Chevy/TMobile/Sprint ads before Coca Cola Move ads. Get on your sh*t Sony.
tiamat5  +   1835d ago
So even if it is for parents to buy for their kids like you say absolutecarnage what makes them think that all the people that buy Chevrolet, Sprint and T-Mobile have kids to buy Kinect for? I could be just be a person with no kids at all.At least with Coca Cola and Subway you know that the casual family consumes Subway sandwiches and Coca Cola very often. Coke even comes with so many types of fast food.But if Microsoft wanted to attract casuals from the start why choose franchises that have less of a chance of attracting the casuals? Shouldn't they target the more likely family oriented ones?
hoops  +   1835d ago
N4G.COM is going to implode when Kentic is released and it starts to outsell MOVE 5-1.
The fanboys are going to go INSANE. LOL
btk   1835d ago | Trolling | show

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