Brutal Gamer writes: -
"Game industry history dictates there will always be a villain. In the eighties Atari’s attempt at market domination resulted in the gaming crash. In the mid nineties Nintendo’s stubbornness over the use of expensive cartridges became the bane of many developers lives and wallets. E.A. became the industries resident evil in the early part of the last decade with their over reliance on yearly updates of sports titles and lack of significant IP. Sony’s overbearing arrogance over their PS2 victory resulted in bullish marketing campaigns for the PSP and Playstation 3, which affected the PS3’s launch. Now Activision adorn the blackened throne, lead by notorious blood ogre Bobby Kotick."