Buying used stuff. We do it all the time, and we can get it from anyone, anywhere, and any place. So, nothing is different about buying used games. In fact, buying used games is considered as big a part of a company's revenue as buying a game fresh off the shelf. The main reason why consumers buy used products is solely to avoid mainstream retail prices. But, it seems as though this practice of getting more "bang for your buck" is not going down well with leading game developing companies.