It's a critical time for the Big Three console manufacturers. As the second holiday season rapidly approaches, Nintendo, Sony and Microsoft will do all they can in an effort to win consumer dollars and solidify their mark in gaming.
"This is the most competitive holiday season in the history of video games," says Pacific Crest analyst Evan Wilson. Indeed it is. Fortunately, the increased competition spells increased choice and value for gamers.
But what does each console maker need to do to stay ahead of the competition? GamePro would like to answer that very question, assuming they were in charge of each respective company. And though it's a lot easier to gamble with other people's money, it doesn't make it any less fun.