Top
90°

GCDC: Marketing was key to Gears' success, says Epic boss

Epic Games president Micheal Capps has said that big budget marketing was key to the success of Gears of War - warning that many good games are ignored because they don't have the same level of support.

Capps was speaking during a Leipzig GCDC panel discussion about what makes a best-selling game. When asked by a member of the audience how important a role marketing plays he replied, "Absolutely tremendous... It's so unfortunate that I can list 20 games that were fantastic that nobody ever saw."

Read Full Story >>
gamesindustry.biz
The story is too old to be commented.
xbox360elitegamer3651d ago

so that is why Gears became so popular, oh!