GCDC: Marketing was key to Gears' success, says Epic boss

Epic Games president Micheal Capps has said that big budget marketing was key to the success of Gears of War - warning that many good games are ignored because they don't have the same level of support.

Capps was speaking during a Leipzig GCDC panel discussion about what makes a best-selling game. When asked by a member of the audience how important a role marketing plays he replied, "Absolutely tremendous... It's so unfortunate that I can list 20 games that were fantastic that nobody ever saw."

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xbox360elitegamer4081d ago

so that is why Gears became so popular, oh!