In the last month, GAME has launched a digital distribution service on its site. The GAME Downloader is still in beta, which is fine. The service is actually being run by Games Planet, who are in turn owned by Metaboli, which is fine. GAME entering the digital distribution service for PC games in fact makes good commercial sense considering the problems with physical game sales in terms of profit returns.
However, what isn’t fine – and quite frankly – does not make much sense is that GAME’s download service does not offer Reward Card points to users.