It's hard to miss the ping pong game of rhetoric between the promotion groups pushing HD DVD and Blu-ray. From sales figures to exclusive deals, press releases are churned out almost daily. The so-called "format war" is Betamax and VHS redux - at least that's what the media wants you to think.
But the real competition is with standard-definition DVDs and convincing the masses of the merits of hi-def. And that's the crux of why HD DVD just doesn't care that Blu-ray has more studio deals or the PS3: none of this matters yet until more people start upgrading.
Unfortunately, you won't hear either side say that publicly, because it's important to make consumers feel like they are missing out by not becoming early adopters. The advantages aren't as clear as they were with first-generation DVDs, and a format war helps garner critical media attention.