Former Microsoft chief marketer named CEO of Final Fantasy maker

Microsoft’s former consumer marketing chief in the UK, Mike Fischer has resurfaced as president and chief executive of gaming company Square Enix.

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NabikiTendo2743d ago ShowReplies(5)
Godmars2902743d ago

Now he's at EA promoting multiplatforms. Doesn't mean anything.

Newtype2743d ago

in short, he has betrayed MS. EA is BFFs with Sony now.

zootang2743d ago (Edited 2743d ago )

Damn Peter! The reason the PlayStation doesn't have X Game Chat, lol.

AAACE52743d ago

Ah-ha... the trojan horse arrives!

@Nwetype... EA are BFF's with anyone who will make them money! They'll put their games wherever they fit... even some places they don"t!

JD_Shadow2743d ago

Umm...EA began backing the PS3 back when the PS3 wasn't exactly doing so well sales wise (though it was doing better than some people would've have you believe).

STONEY42743d ago

"They'll put their games wherever they fit... even some places they don"t!"

Oh gawd.

bakasora2743d ago

No wonder shits happen in the $quareenix

+ Show (2) more repliesLast reply 2743d ago
TEFL0N_D0N_812743d ago

CEO huh? They're probably trusting him to escalate and keep the share values of the company in the black. Too bad marketing alone doesn't cut it. You may sell some products in the short run, but to truly be a success, you have to sell things over a long time. And to do that, you have to make great games.

Akagi2743d ago

Great. FF with even less quality and a more aggressive marketing campaign.

lastdual2743d ago

And Sony CEO Howard Stringer was the former president of CBS.

It's a global marketplace. Companies want to make a profit, and people who excell at business are always valuable. Nothing strange here.

wazzim2743d ago

SQUARE just wants the money from M$$$$$$$!!!!##
There is no real world things in GAMING industry.


Lazy_Gamer2743d ago

Can this get any better already?!

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