Top
280°

Former Microsoft chief marketer named CEO of Final Fantasy maker

Microsoft’s former consumer marketing chief in the UK, Mike Fischer has resurfaced as president and chief executive of gaming company Square Enix.

Read Full Story >>
marketingweek.co.uk
The story is too old to be commented.
NabikiTendo2533d ago ShowReplies(5)
Godmars2902533d ago

Now he's at EA promoting multiplatforms. Doesn't mean anything.

Newtype2533d ago

in short, he has betrayed MS. EA is BFFs with Sony now.

zootang2533d ago (Edited 2533d ago )

Damn Peter! The reason the PlayStation doesn't have X Game Chat, lol.

AAACE52533d ago

Ah-ha... the trojan horse arrives!

@Nwetype... EA are BFF's with anyone who will make them money! They'll put their games wherever they fit... even some places they don"t!

JD_Shadow2533d ago

Umm...EA began backing the PS3 back when the PS3 wasn't exactly doing so well sales wise (though it was doing better than some people would've have you believe).

STONEY42532d ago

"They'll put their games wherever they fit... even some places they don"t!"

Oh gawd.

bakasora2532d ago

No wonder shits happen in the $quareenix

+ Show (2) more repliesLast reply 2532d ago
TEFL0N_D0N_812533d ago

CEO huh? They're probably trusting him to escalate and keep the share values of the company in the black. Too bad marketing alone doesn't cut it. You may sell some products in the short run, but to truly be a success, you have to sell things over a long time. And to do that, you have to make great games.

Akagi2533d ago

Great. FF with even less quality and a more aggressive marketing campaign.

lastdual2533d ago

And Sony CEO Howard Stringer was the former president of CBS.

It's a global marketplace. Companies want to make a profit, and people who excell at business are always valuable. Nothing strange here.

wazzim2533d ago

ITS A CONSPIRACY!!!
SQUARE just wants the money from M$$$$$$$!!!!##
There is no real world things in GAMING industry.

/s

Lazy_Gamer2533d ago

Can this get any better already?!

Show all comments (33)
The story is too old to be commented.