400°
Submitted by skyward 1530d ago | interview

Microsoft: Xbox 'Default Platform For Gamers'

NowGamer: at TGS Xbox product director Aaron Greenberg has stated his belief that Xbox has become the "default platform for gamers"... (Aaron Greenberg, Culture, Industry, Microsoft, Tokyo Game Show, Xbox 360)

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Hyrius   1530d ago | Spam
Gamester101  +   1530d ago
On what basis? I used to find this idiot funny, but now he's just tiresome.
iamnsuperman  +   1530d ago
"We're also done our own research. We believe this will be the biggest launch in our history, for Xbox. We will sell more Kinect sensors than we did [systems] at Xbox 360 launch" apparently they have done research and they are not going to go into the kind of research they have done which is suspicious
#2.1 (Edited 1530d ago ) | Agree(24) | Disagree(4) | Report | Reply
DEA Fresh  +   1530d ago
I love reading all the hate
This guy works for MS. He gets paid very good money to make sure Xbox is successful. He drops a line in an interview and people get so worked up about it. You can read these comments and tell people aren't just trolling. For some reason they really have hate and anger in them for a company/brand that has done nothing to them.

I don't understand defending and or bashing one console with such passion. Do you get mad at your friends who drive different cars, listen to different music, have a different brand microwave? like wtf is the big deal. This is video games, not politics. Just enjoy them.
#2.1.1 (Edited 1530d ago ) | Agree(3) | Disagree(18) | Report
ChronoJoe  +   1530d ago
People get annoyed/angry, because they believe Microsoft makes their system worse. It's not like with other brands, like a microwave, the more success the 360 sees, the less the competition sees - and in this industry that matters as it directly relates to support for the console they have purchased, and the general welfare of there investment on the platform.

Not that I hold such beliefs though. Just explaining it.
Immortal321  +   1530d ago
if those gamers like game quality
then false because, without multiplat games the 360 have nothing new or refreshing. Not only that, its the only console I know, out now, this gen scratches disc.

Besides if those gamers you so called believe that the 360 is the default platform, likes the following games, Halo, Gears, or MW2, then I agree the 360 is the default system for those particular gamers.
Trebius  +   1530d ago
Funny how Greenberg continues to brag
while his ship is sinking.

They need to get with the program, before the program gets THEM!

rawr
Genesis5  +   1530d ago
Not for this gamer.
RageAgainstTheMShine  +   1529d ago
PC anyone?
ExplosionSauce  +   1529d ago
What can I say
The guy gets paid to say these sort of things.

If I were to take him seriously I'd be like:
"OMG really? I'm a gamer and I didn't even know that the 360 should have been my preferred system,
by default" Lol

But anyways, 360 and PS3 both sell pretty evenly. Each gamer has their own preference.
So there is no "default" for gamers in general. Maybe if we were machines programmed to rely on something by default...but now I'm just blabbering on.
I sleep now -.- k bye
#2.1.7 (Edited 1529d ago ) | Agree(0) | Disagree(0) | Report
DelbertGrady  +   1530d ago
Asked why Japanese studios were flocking to the Xbox 360, Greenberg added:

"I think we've become the default platform for gamers. And what you see in Japan is that there are a lot of creators who like to make core games, and that's their heritage. If you think about someone like Inafune-san, or Suda 51..."

Kinect is the final piece of the puzzle explained Greenberg.
"They want to build new experiences with Kinect," he said, adding that Microsoft expects big things from the motion control peripheral.

The rage towards MS has escalated recently. I wonder if it has something to do with the success of Halo: Reach or the fact that they announced 5 core games, all by Japanese studios, for Kinect at TGS?

@iamnsuperman - It will take alot for me to pick up Kinect. There are too many non-motion games I'm looking forward to at the moment so I wouldn't have time for it anyways. Halo: Reach will probably be getting more or less all of my focus the coming three months. With a little Fable 3 and NFS Hot Pursuit on the side, if I find time.
#2.2 (Edited 1530d ago ) | Agree(6) | Disagree(26) | Report | Reply
iamnsuperman  +   1530d ago
Lets not jump the gun just yet when we haven't seen gameplay footage yet for the core games and especially the ones with Kinect being used..... Halo Reach was successful but that is not the reason for the hate.... I am only assuming from what I am feeling and its down to no-one likes a cocky business its intoxicating and the fact the haven't supported their loyal fans....Lets hope these Kinect hardcore games are real games and not on rail games (what we have seen so far from the "harcore" kinect games)
#2.2.1 (Edited 1530d ago ) | Agree(10) | Disagree(1) | Report
Raikiri  +   1530d ago
I know right?

PS3 fanboys are just the worse they just don't want 360 owners to have games

And they come up with excuses like..
No Buttons = Still Casual

And US is not the world (Although 360 still sells more worldwide)

Kinect has allot of potential and Halo: Reach is set to be the most successful Exclusive game this generation(counting out those other Wii Shovelware crap)they just don't like that fact
bustamove  +   1530d ago | Well said
Raikiri
360 fanboys also don't like the fact that a) Sony is receiving more first party exclusives for the PS3, b) The PS3 is catching up to the 360 and will most likely surpass it, c) It's no longer a so-called bluray player, c) They're receiving the same dose of medicine they dished out since 2007, and d) The gaming catalog is running thin and Microsoft is running out of things to say.

I could go on and on about this but it is what it is.
#2.2.3 (Edited 1530d ago ) | Agree(41) | Disagree(4) | Report
fr0sty  +   1530d ago
What a cocky ass. The "default" platform for gamers still to this day is the one that the most of them own. Wii (as far as this gen goes). DS as well. PSP even before 360. and saying your platform is "default" when your competitor, who is only 4-5 million units behind you, is getting much better games and by far the most exclusives is foolish. Also at a time where you are releasing consoles incapable of even playing certain parts of your games without an upgrade (forza 3, halo reach), while the competition is showcasing standard hard drives and features you will never fully have such as 3D. when the press has hailed the competitions motion controller as much more accurate and having a much more diverse game library than your own, you can hardly claim to be the "default" platform. and the most laughable aspect of this entire article, this quote comes on the heels of a Japanese game show, in a land where 360's competition is outselling it by no less than 4 to 1.

to quote walther...

"Tiresome and sad.

Xbox 360 - last place in Asia

Xbox 360 - last place in Europe

Xbox 360 - 2nd place in the US "
#2.2.4 (Edited 1530d ago ) | Agree(19) | Disagree(4) | Report
dosgrtr  +   1530d ago
DelbertGrady aka SODA POPINSKY
no one is jealous of the success of 360 or ps3,only if douches like these make such statements then it's annoying,i mean how can 360 be the default platform for gamers considering there are 38 million ps3's and 70 million+ wii's
Boody-Bandit  +   1530d ago
frosty you forgot to add
Xbox 360 - 1st place in none.

"Greenburg is tiresome."
^Truer words never spoken.

Greenburg, how about instead of talking numbers, hyping, marketing and PR spining what little you (MS) do have to death? You (MS) actually open or purchase studios instead of relying on the same few exclusives (most of which are also on the PC) and marketing multiplatform games as your own?

They spend more money on marketing, DLC and timed exclusives then they do on creating or developing new IP's. Oh wait, do they even create new IP's? What was the last new IP they brought to the table this generation that was exclusive only to the XBox 360? I'm not being a smart ass. I sincerely want to know?

Oh and before anyone cries foul and calls me a fanboy. I game evenly on the PS3 and 360. Right now I am still turning laps on Forza 3. Racing sims are my favorite genre and I spend coin on racing cockpits to play them on. When GT5 is released you guys wont see for weeks other than a quick post or two!

Greenburg needs to simply STFU and go tell the company he works for Halo, Gears, Fable and Forza are not enough to keep your hopes alive in the gaming industry. Stop wasting money on things that don't matter and start spending it on studio support.

Edit: I already remember what exclusive new IP they brought to the table. Alan Wake. MS didn't even market that game that took 5 years to make and it is struggling to hit a million sold mark. Now there are rumors there might not even be a sequel. This is MS for you guys. Cash in on what's hot and to damn with everything else.

Sorry but most people like a variety. Shooters will only get you so far. Yes I knopw there is more to the 360 than shooters but that genre is primarily what MS puts their money behind and what yields them the biggest numbers. <- You know, what MS is in love with. Numbers and not gaming.
#2.2.6 (Edited 1530d ago ) | Agree(10) | Disagree(1) | Report
Armyntt  +   1530d ago
I hardly get into these pissin contests about sales but if the 360 sold less than 5 million its first year out and the "lead" is 5 million and u take away M$ first year "headstart" than hasnt M$ then sold more units during the same time frame? Im not pouring gasoline just stating from the facts ive seen. Since VGChartz dont count show me a link proving #'s then. I dont care but the 1 year head start seems bunk to me. Im not fightin i own both so just sayin.
ChronoJoe  +   1530d ago
None of the games announced at TGS, were 'core' games. They might be based off of corse IPs, but they are fundamentally casual, I'm afraid.
XactGamer  +   1530d ago
The 360 and PS3 are first place in nothing accept Xbox Live. Nintendo is laughing all the way to the bank while MS and Sony fight it out for 2nd place. This gen will end like it is now with Wii 1st, 360 2nd, and PS3 3rd.
Armyntt  +   1530d ago
NS it really matters where they finish. They are all makin money and for sure will be around for the next round.
morganfell  +   1530d ago
@Armyntt
Don't forget the rest of the world. More than the US exists. And in all of those territories except Japan the 360 had an 18 month headstart.

MS sold 5 million in only 3 quarters of their first year (fiscal 2006). Not sure where you are getting your numbers.

The PS3 in two quarters after launch - only the US and Japan, not world wide - managed to sell 3.61 million.
#2.2.11 (Edited 1530d ago ) | Agree(1) | Disagree(0) | Report
Armyntt  +   1530d ago
Morgan thats fine. I was just looking at VGChartz cause there isnt much else to look for that info. I was just wondering why it matters how much a company sells. Ive got mine youve got yours and each system still is creating games for us. Why does it matter who sold what and how many in that location? I get it though that US does not equal the world in sales but isnt the US the top dog or is that Japan? Either way if M$ sells a gazillion and $ony sells a bagillion what do you or I gain by that? As long as $ony makes GT5 and M$ makes GEOW and every year i get my Madden fix im good to go you know.
Walther   1530d ago | Spam
Introspective   1530d ago | Spam
Mr Pumblechook  +   1530d ago
Arrogant prick.
see above.
Sez  +   1530d ago
Where's keven butler.... Lmao I kid
xAlmostPro  +   1530d ago
exactly lol.. wtf..

default platform for gamers.. is the reason i had ps2 before xbox & bought a ps3 before a 360(which i barely play on if im totally honest) ok then microsoft..
avengers1978  +   1530d ago
My default system for games is the Playstation, and has been since the first one came out.
And I buy 20+ games a year.
Plus look at the sales in japan for MS, there sad, and there are a ton of gamers there.
It's = to me saying I've done my own research and the PS3 will sell 20 million more units then the 360 when it's all said and done. No proof to it, but you can't prove it wrong either; because no one knows the future.
BattleAxe  +   1529d ago
LOL
tinybigman  +   1529d ago
sorry greeny
but my default platform is the PS3 then 360, and after that the wii.
frostypants  +   1529d ago
Microsoft sounds just like Sony in the mid-late PS2 years.

This train wreck Microsoft is headed toward will be amusing. The question is will they be able to get re-tracked afterwards, like Sony has been able to? I have my doubts.
#2.10 (Edited 1529d ago ) | Agree(0) | Disagree(0) | Report | Reply
DA_SHREDDER   1530d ago | Spam
josh14399  +   1530d ago
maybe early in its life cycle but the only exclusive game for 360 im looking forward to now is gears 2. i suppose halo reach can last me till then.
Raikiri  +   1530d ago
You mean Gears 3
Gears 2 has been out for a while now
B-Real206  +   1530d ago
Not for me. My PS3 has seen way more game hours then my 360 ever has. If it wasn't for my roomate it wouldn't have come on in the last year. I have games I haven't even taken out of the wrapper yet. Huge backlog with more coming in.

If the 360 is cool for you, then so be it but I truly love the playstation brand always slow to start but once the engine is warm it's becomes unstoppable.
Apotheosize  +   1530d ago
PC + PS3 = the *best* platforms for gamers like me.
#6 (Edited 1530d ago ) | Agree(22) | Disagree(6) | Report | Reply
bustamove  +   1530d ago
For me, PSP, PS3, and PC. :3
JonnyBigBoss  +   1530d ago
Agreed. PC/PS3 is my choice too.
erkkeli  +   1530d ago
PC / PS3 here too. If only there was a way to get rid of all the microsoft software (windows) on PC without sacrificing the ability to play games.

After 15 years of endless struggles, me and my brother have lost faith in MS. It didn't work then, it doesn't work now so why would it work in the future?
frostypants  +   1529d ago
@erkkeli
Windows 7 is fine. I haven't heard any big complaints about it. You still running Vista?

Sadly, you're probably stuck with Windows forever regardless. The Linux community can't get out of its own way...any hopes it once had of supplanting Windows on home PCs is dead by any rational measure. It's forever a hobby OS for the home desktop market.

Or you could buy a Mac. I kid, of course.
#6.2.2 (Edited 1529d ago ) | Agree(0) | Disagree(0) | Report
frostypants  +   1529d ago
The best is PS3 + 360 + PC. I.E., all of them! Except the Wii. That thing is worthless.
ALFAxD_CENTAURO  +   1530d ago
Still stuck in 2005?
MetalGearBear  +   1530d ago
wow...
Aaron Greenberg is still bragging......
MaximusPrime  +   1530d ago
urm... what?

xbox fans' default gaming console is xbox
PS3 fans' default gaming console is PS3
Wii fans' default gaming console is Wii

Outside North America, Xbox 360 is never gamers' default console.
K-man00  +   1530d ago
I lol´d
Simco876  +   1530d ago
Not for me
Not for me. I am not into Halo or Gears of War, so its def not the "default" platform
frankymv   1530d ago | Spam
NabikiTendo  +   1530d ago
HELL NO NOT FOR ME LOL
but it might some people

that really love shooters and online game play that's gonna cost $60/year lol that's free on other platforms

that likes hardware that breaks down so much it should be in the Guinness world records

that like Microsoft to dupe them into thinking they are getting their money's worth when they really aren't.

want me to continue?
#13 (Edited 1530d ago ) | Agree(4) | Disagree(2) | Report | Reply
ActionBastard  +   1530d ago
Was Aaron, not is...
It was the default for me, then it RROD'd 6 times. So, I grabbed a PS3 and realized I didn't have to pay for online to enjoy online gaming. Sure, I had to suffer through a pretty laughable launch lineup and limited functionality (firmwares), but Sony's done an incredible job with PSN, firmware upgrades and games/content. While Netflix access, Home, Hulu Plus, etc all remain free to use.
AssassinHD  +   1530d ago
Hulu Plus presently requires a PS+ subscription to use.
AssassinHD  +   1530d ago
I know plenty of people have PS+ morganfell. I actually have it myself. I was just pointing out that it is not factually accurate to state that we can access Hulu Plus for free at this point in time. I am aware that Hulu Plus will eventually be made available to the free PSN service as well. That is why I used the word "presently".

Edit: I meant to reply below.
#14.1.1 (Edited 1530d ago ) | Agree(0) | Disagree(0) | Report
morganfell  +   1530d ago
Which plenty of us have....
shoestrade61   1530d ago | Spam
DeathGazer  +   1530d ago
He actually gets paid for saying stupid shit
It's like M$ hired the biggest 360 fanboy off any random forum.

Nobody in the industry is more useless than Aaron Greenberg.
DigitalRaptor  +   1530d ago
Yeah I mean what exactly does he do, other than spread lies, propoganda, misinformation and make an ass out of himself!?
XsteveJ  +   1530d ago
I don't know about anyone else, but I would say just about anything for a paycheck..and most of you are lying if you said you wouldn't.

What a sweet job. He just pushes the agenda of the company he works for, and gets paid to do it. You don't have to listen.

Hell, I'd tell the world the 360 cures cancer if they paid me enough
Kantor  +   1530d ago
What a shocking comment from a SENIOR EXECUTIVE AT MICROSOFT.

What's he supposed to say?
Killman  +   1530d ago
Well, if that is all he has to say then he should just keep his mouth shut.
skyward  +   1530d ago
Er, Steeaaaaammm
ikral  +   1530d ago
So, I am not a gamer, I dont own X360. Where was Xbox when PS was making history of gaming? If it was not for PS, surely MS would not make Xbox. OK, X360 is very good console, but you have to bee ignorant fool to think it is default platform for games. Or MS exec. Next thing to hear from this guy maight just be that you are not a gamer if you arent American. Which I am obviously not. Am I a human, Greenberg? Are you? No, you re an asshole.
Brklynty1  +   1530d ago
Defualt for what?
If he means Shoot, pick up ammo, reload, well then yes definately the default
36T  +   1530d ago
The man's not lying no matter how much you hate Greenburg, MS & the Xbox brand. Btw, for the fools on this site, he doesn't mean ALL gamers. Just the majority.
Bucky Sligo  +   1530d ago
I don't know what's up with picking on the MS exec's
Let me remind you of some crazy PS executive quotes:

Kaz Hirai:
"PSP will elevate portable entertainment out of the handheld gaming ghetto, and Sony is the only company that can do it" How's the battle going with Nintendo?

"We don't provide the 'easy to program for' console that [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so then the question is what do you do for the rest of the nine-and-a-half years?" Developers struggling was always part of the plan right ;)

Phil Harrison:
"Are there two versions of the Xbox 360 that people want to buy? I don't know. I look at these formats. It just confuses the audience. They don't know which one to buy, developers don't know which one to create for, and retailers don't know which one to stock. So I think we wouldn't take that strategy. We wouldn't create confusion." How many versions of the PS3 have Sony released?

"The PlayStation 3 is a computer. We do not need the PC." lol

“The idea of a handheld rivalry with Nintendo is an irrelevance. Those formats don't appear in our planning. It's not a fair comparison; not fair on them, I should stress. That sounds arrogant, maybe, but it's the truth. With theDS , it's fair to say that Nintendo stepped out of the technical race and went for a feature differentiation with the touch screen. But I fear that it won't have a lasting impact beyond that of a gimmick - so the long-lasting appeal of the platform is at peril as a direct result of that." The DS prints money

To me it seems like all execs are d!cks, Sony's included.
btk  +   1530d ago
Some of your statements is correct - but:
"The PlayStation 3 is a computer." - they are correct about that. For that matter all the consoles are computers. Specially built for console gaming - but still. You can load an OS on it, attach to ascreen, keyboard, mouse - and run typical desktop applications.
Bucky Sligo  +   1530d ago
If you try to justify the statement that because of the PS3, PC's are not needed then you are truly lost.
insomnium  +   1530d ago
@bucky
Do you seriously have any idea how long of a list someone could make combining Peter Moore and Greenburg with their brainfarts together? To even try and make it seem like all execs are on the same level is laughable.

"Developers struggling was always part of the plan right ;) "
Didn't we see this with the PS2 already? Where were you? Aren't we seeing it happening right now again? Where have you been? Are you seriously questioning this? I mean really?
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Bucky Sligo  +   1530d ago
Just imagine the devs pushing the PS3's hardware to the max from day one. The Xbox would have been in the dirt by now if that was the case but instead they make up BS reasons why it was the plan all along.
The PS being hard to develop for is a side effect of the PS3's architecture, not the purpose. I really don't understand how someone can defend this statement by sony, it doesn't make sense.
And please try to reply with an actual argument.

Tretton, Hirai, Harisson, Katuragi vs Moore, Greenburg should be pretty close
insomnium  +   1530d ago
How do you explain the PS2 then? Look at launch titles then look at GOW2. Read the complaints about Emotion Engine being hard to develop for. In 2007 the thing between x360 and PS3 was EXACTLY the same as it was a few years before between Dreamcast and PS2. "CD is more than enough", "DC is easier to dev for", blah blah.

I have no idea how this can be hard for you to see unless you WANT to think Sony doesn't know what they are doing. You are denying the history of these consoles really.

You need proof. Find the quotes from the interviews. I can assure you if you find one stupid comment from Sony someone could find atleast 3 stupid comments from MS execs to counter it. If you haven't been following this industry enough so you don't KNOW that there's not much you can do but try and prove your point. Maybe you'll learn in the process.

And again I have 2 disagrees on my comment above. People PROVE ME WRONG FFS! You CANNOT make stuff dissapear into thin air just by wishing it. I know I'm right since I've been here when all this happened. Just try and prove me wrong with facts. It shouldn't be that hard if you base your claims on THE TRUTH. The internet is out there and all the info is there. Please go and educate yourself.

I hate this recent n4g. Is it Halo? Is that it? It's insane I tell you. The truth gets trampled and BS reigns supreme. Why wont you disagreers face me and send me an informed PM where you give proof to your disagrees hmm? My bubbles have been taken by someone who wanted to shut me up since he didn't like when I brought up bad stuff about MS and x360. Someone with power here in n4g wants to live in denial just that bad.
#22.2.2 (Edited 1530d ago ) | Agree(3) | Disagree(1) | Report
SlippyMadFrog  +   1530d ago
@insom
You're still not saying why it's better to have a console that's hard to develop for. We all know that the PS2 was also hard to develop for but that wasn't the reason it was successfull.
btk  +   1530d ago
2 Gens of console gaming. I own PS2 and 2x PS3's. Nearly got a Wii - only did not get a Wii because of Move. Never even considered XBox.

Greenberg: default = the-fault
DigitalRaptor  +   1530d ago
I know he's a MS exec and all, but what the hell?

Maybe in 2007-2008 Greenberg, but not anymore. Only ignorant people still think the 360 is a superior platform. Look at the Playsttation 3's exclusive library now and going into 2001. Compare it with the 360's exclusive library.

You know it, I know it. PS3 wins hands-down. The 360 will only be remembered as the popular shooter console, with Halo and Gears.

Honestly, times have changed, and the smart ones of you should realise that.
#24 (Edited 1530d ago ) | Agree(4) | Disagree(1) | Report | Reply
insomnium  +   1530d ago
I bet Greenburg gets his kicks saying something like that and coming here to n4g and reading all these comments.

Coming up tomorrow "greenburg says x360 will sell more than the PS2 in it's lifetime and Kinect sells over 100 million." With a headline like that he would be jizzing in his pants for days reading all the comments here.
Dr_Handsome  +   1530d ago
As a PS3 owner, I think Kinect will sell more eventhough I believe Move is the better tech. MS has always been a company better at marketing its products.
divideby0  +   1530d ago
AG and author based upon WHAT ?
clearly not the shovelware you are pitching now.
maybe next year when I can play Fable or REAL games I will buy a Kin, assuming a price drop.
all we see are announcements and no real showings
niceguyWii3  +   1530d ago
I made a nice litter box for my cat out of my old rrod 360.
JonnyBigBoss  +   1530d ago
Greenburg must really like making stupid comments, because he's good at it.
Lazy_Gamer  +   1530d ago
"Microsoft Xbox default platform for kids and alien shooter fans".

-FIXED.
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