Speaking at Bank of America Merrill Lynch’s Media, Communications & Entertainment Conference in California, Bobby Kotick, the infamous Activision CEO spoke of how ‘profit’ was Activision’s main focus at this point in time instead of revenue growth.
Profit and sacrificing the souls of innocent devs to Satan. Bobby Kotick is the Shang Tsung of the gaming industry.
when profit became their main focus.
whatever Kotick! at least I know I'm not and never will be one of those putting money in your account!
Hey gamers! When you argue about sales and attach rates instead of the quality of games, you breed executives such as Kotick. You've brought this on yourselves.
But hey it sells so much so it must be great lol.
He is a businessman, what do you expect? Kids these days...
@Double Toasted- Bubbles. Kotick isn't a gamer, he's a businessman. I wouldn't expect him to act any other way. If I were in his position and I were publishing the biggest multiplatform franchise this gen, I'd try ta milk it as much as I could as well. Its a stretch to call him "evil" just because he wants to make money. If that many people were adverse to what he was doing...then why do gamers keep buying Activision games??? No ones putting a gun to anyones head to buy Call of Duty. I LOL'd at the first comment though. Shang Tsung..ROFL.
Whether you like it or not, if a business does not make money, it fails. It is a public company, therefore its job is to keep the people who own it (share holders) happy. IT is not good Saying, "I will make a game, it does not matter if it only breaks even or fails to sell. As long as it is the best game ever" Do you think the games industry would be here if it did not make money? No. Why do you think apple has seen the light to try and bleed it fanboys dry. In any case, there is a compromise. Look at EA, they were the scum of the industry not too long ago. Now Activision has taken over that mantle. At least EZ takes some risk. Activision, if it not a sure thing, they want nothing to do with it. They will also screw the devs anyway.
If people were sheepish enough to buy my over-priced products in the millions, then I guess I'd be milking it for all it's worth too. Just look at the hype behind Black ops. Why wouldn't he charge more than the RRT again if people are dead set on buying it regardless? Screw the recession, we deserve more than other publishers and people are happy to keep our greedy trend alive.
add some of this and that and some over here and some of this and walaa http://i53.tinypic.com/28jh...
I agree Mr Grady.
SEE EVERYONE!!!! they finally admit to being a greedy, power/money hungry, evil corporation
You mean like Microsoft? See wut I did there? xD
this guy starting to be funny
In other news, the world is round.
he's just a greedy bastard. that is all.
I wholeheartedly agree, gamers these days are talking too much about sales and therefore think that if it sells a whole lot it MUST be good. Casuals notice when a game catches on big in sales and hop on the bandwagon quick. They think that particular game is the best that the industry has to offer and who is there to tell them different when a lot of people here play Call of Duty cuz don't know any better than to hop on a game cuz "it sold big".
Well then, Actvision are making their share holder happy, because whatever they are doing is work. At the end of the day, this guys job is to tell share holders good figure at each report meeting. He is a cookie cutter exec. It could be knitting needles he is selling for all he cares. IT just happens to be games.
He's at a business conference where businessmen are talking about business. Do you think he's going to talk about his personal top ten games of all time?
lol @ the kids who say he is greedy he is a business man, what do u expect
He's a NORTHAMERICAN business man, what would u expect?
fair enough if he wants to milk all the morons buying into COD games post COD4. they are paying over the odds for inferior games which Im sure will now be an yearly release for Cod! if they are happy to pay then they will keep making the crap. i havent bought into a COD game since cod4 as that was the last genuine great game.
Woah woah woah woah! Slow down there amigo. Say that again?!
Woah! Profit is Activision's main focus?! I didn't know that! I thought there focus was to deliver fun and innovative experiences to their happy fanbase/s
We can all talk about how he's a businessman and wants profit. But to be honest, what I want to hear is that Activision is focusing on making the best games possible. That's also a way to make profit. By making good games. Killing devs, ruining development for developers. That's worse than just thinking about profit.
Why would he say that??? After this week they probably can't wait to milk bungie..
It's simple, if you don't like it, don't buy their games. You people are where their 'Profits' come from and every time you buy their games, you're saying "Yes, we support this behavior!" Personally I haven't bought an Activision title in years and I won't until they get rid of that moron. Might miss a couple decent games but oh well, better than supporting THAT!
O.o shouldn't his boss be like "HEY YOU! YA YOU!............. STFU! They NOT SUPPOSED TO KNOW THAT!"
and in other news, the sun is ever so slightly warm.
I wouldn't care if it was their main focus....if their games didn't suck. The last 3 Activision games I have bought have sucked, 2 of them horrible ports and SC2 was cut in 3 and they cut LAN among other things that made the game what it was...the honeymood is over mofos
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