So when CVG was told back at E3 that Kojima-san was readying the announcement of a major new PS3 exclusive for Tokyo Games Show, it's little wonder people got excited.
Kojima Productions poured a bit of cold water on our story, calling it 'just a rumour' (without a denial, we should add). But the studio hasn't exactly shied away from the speculation machine since then.
Konami's made sure that the world knows Kojima-san is "still working on Metal Gear Solid games", whilst the cheeky tease himself Tweeted this week:
'Now is a good time to talk about a secret.'
Now. Tokyo Games Show now. The smart money's on an announcement any time soon.