This past week has seen some important activity in the Digital Download Video Game Marketplace, with the unforeseen success of Capcom and Canadian developer Blue Castle Games’ Dead Rising 2: Case Zero (DR20).Capcom chose to release DR20 on XBL weeks before the actual launch of Dead Rising 2, as a $5 paid-demo DLC prologue hybrid.
The industry has been buzzing over the last couple days as initial sales figures were released, revealing that after one week of sales, DR20’s perfect price point has garnered well over 328,290 purchases. Take away Microsoft’s 30 percent cut, and Capcom is left with over 1 million in sales prior to the release of the actual game. Not to mention the record on Xbox Live for the best week one unit sales in the history of all content distributed through XBLA. Not to shabby.