Microsoft honestly believes that Halo: Reach will outsell Call of Duty: Black Ops this autumn.
"It's going to be a really good fight and yes I do [believe it]," Stephen McGill, Xbox UK boss, told Eurogamer at a Halo: Reach celebrity launch event last night. "We have huge expectations."
"More than 34 million people have bought [a Halo game] and those people are going to want to play Halo: Reach. We're going to do incredibly well."
"Halo was the stand-out title when we launched Xbox ten years ago," he added. "It was the title that made FPS on consoles an accessible, fun, life-changing experience."