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Submitted by journovampire 1983d ago | news

Sony: We can't compete with Xbox's spending

Sony has cheekily admitted that it will never be able - or perhaps have the inclination - to spend the same amount on pushing PlayStation as Microsoft does on Xbox. (Microsoft, PS3, Sony, Xbox 360)

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Stealth Disagreer  +   1983d ago
Its hard to spend what you dont make
GreenRingOfLife   1983d ago | Trolling | show | Replies(23)
Babypuncher  +   1983d ago
is that why you don't have a PS3???
Dragun619  +   1983d ago

Yeah, It's sorta hard to spend when you have 21 studios all trying to make AAA titles while trying to push 3D and PS Move all at the same time.
Sarcasm  +   1983d ago
lol @greenringoflife supposedly owning a PS3.
Sarcasm   1983d ago | Offensive
shoddy  +   1983d ago
I'm pretty sure Sony is rich enough to do what ever MS can do.
do you think it's cheap to own 21 studio?
what they are saying is they don't spend that much on ads.

thier resource are spend on quality content.
tinybigman  +   1983d ago
I don't need Sony spending millions on marketing when they can put it towards 2-3 quality titles or some quality studios.

I don't play advertising, I play quality games this is something M$ needs to look into going forward into the future. Because I'm not going to be playing the same 3 exclusives over and over and over.

Smart knowledgeable gamers don't need adverts to know what games are coming in the future becuase we are always looking for game info.
alb1899  +   1983d ago
wait, you just can't compare does two talking...........remember sony is a company with a lot of owners to make decisions and Microsoft is Bill Gates the richest man on earth.
#1.5.2 (Edited 1983d ago ) | Agree(1) | Disagree(7) | Report
pippoppow  +   1983d ago
That's the diffeernce between the 2
Sony spends the money their fans give them on games. MS spends it on marketing, apps and features. As a gamer which one benefits you more?
#1.5.3 (Edited 1983d ago ) | Agree(10) | Disagree(3) | Report
MAR-TYR-DOM  +   1983d ago
HAHAHA "I'm pretty sure Sony is rich enough to do what ever MS can do." Thats DEFINATELY NOT the case, sony is like one fifth the size of microsoft in terms on Company Value my reference is forbes company values (go have a look before you disagree with a Fact). But who cares really, sony gives us GAMERS great GAMES and offers a BETTER GAMING experience than its competition and that's all we should care about.
dillydadally  +   1983d ago
Ads in the videogame industry are a waste of money
I think it's smart they only spend on quality content. Spending money on advertising big games is an absolute waste of money. I think the millions MS spends on advertising is going to make them hardly anything at all because the videogame industry doesn't work like that - people don't learn about games or choose to look into them off of advertising like other industries - it's all previews, reviews, word of mouth, etc. Maybe if you have a new IP or a small unheard of game, it would be worth it. Has an ad ever convinced anyone here to buy or look into a game that wasn't an unknown?
Anarki  +   1983d ago
Spot on! This couldn't be more right.

Microsoft are all about advertising
Sony are all about great content.
TheTwelve  +   1983d ago
Sony doesn't need to spend like Microsoft does. If Microsoft doesn't spend this way, they'd have less of a chance than they already have. They're attempting to buy the value of the SONY namebrand and that's priceless.

timmyrulz  +   1983d ago
Basically Sony put all of their eggs in one basket by introducing Blu ray and the Cell - They expected to cream the competition again but strong opposition from Nintendo and MS have basically shit on their bonnett
wicko  +   1983d ago
Way to stay on topic and instead find an opportunity to troll.
tinybigman  +   1983d ago
I'm glad they did instead of resting on their laurels.
timmyrulz  +   1983d ago
How the hell is that trolling??????

The article is about Sony not been able to compete with MS when it comes to cash, my reponse was its down to them spending all of their money made from the PS2 on blu ray and the cell and they were expecting to rake it all back with sales of the ps3, however it didnt work so thats why they cant compete!

Oh sorry i forgot, anything negative against Sony is considered as trolling
#1.6.3 (Edited 1983d ago ) | Agree(7) | Disagree(26) | Report
raztad  +   1983d ago
"Basically Sony put all of their eggs in one basket by introducing Blu ray and the Cel"

Yet I'm enjoying watching full HD movies and playing exclusives that raise the bar in each iteration. On top of that 3D for free and high quality 7.1 sound. It seems like PS3 owners win. Hope you are a MS stockholder.
#1.6.4 (Edited 1983d ago ) | Agree(8) | Disagree(3) | Report
GrooveChampion  +   1983d ago
I think it's considered trolling because it's pretty obvious that PS3 has tech that is at least less outdated than Wii or 360. It doesn't magically make games better, but it's clear that at least first party devs are making use of the features. Sony may have gone all in with Blu-ray and Cell, but it's paid off in terms of the games we play.

On a side note, the last 12 months or so has seen a rise in the belief that N4G is a pro-sony site. 3 years ago it could be argued it was a pro-microsoft site as there were a ton of 360 articles for various games. Well, I don't know if this site actually leans either way, or ever did, as it's a news aggregation site, so when there is news, chances are someone will submit it.

Frankly, MS has had Kinect, Kinect games, Halo and Gears 3 to crow about for the past year. Last year was pretty light too and next year is looking even lighter at the moment due to no Halo being announced yet. When MS puts out the games, N4G will be brimming with 360 news again.

So when Sony has 5 or 6 high profile titles per year, and another 5 or 6 low profile titles on PSN or whatever, don't be so surprised if they get coverage on N4G. When MS does the same, they will be treated the same.

If you like, you can go ahead and name 10 titles that are coming exclusive to 360 that deserve more news time, and then submit news stories about those titles. That should give us all something to chat about.
Narutone66  +   1983d ago
That's a wrong way of putting it into words
It should be MS put all their efforts into the shooter genre, hence their console is only well-known as a shooter console. That's putting all your egg into one basket.
Introspective   1983d ago | Spam
bjornbear  +   1983d ago
he only speaks about marketing. And its true, I mean, look MS = Marketingstrategy/Microsoft, same difference xD

MS probably does marketing better than anything else they yeah

I rather Sony spend all that cash on good games_/ good console

marketing means sh!t if your product isn't up to par (in the long run, short run Marketing is king)
#1.8 (Edited 1983d ago ) | Agree(6) | Disagree(2) | Report | Reply
CBaoth  +   1983d ago
the problem is
word of mouth can only sell so much. Sony's studios make some fantastic games. But I consistently get PM'ed by friends on the PS3 asking me what I'm playing. Some have never heard of it. Infamous springs to mind.

And yes, I'd rather have games instead of marketing. But the games alone don't garner sales. Consumer awareness plays a part too. Frankly, Sony doesn't have the money since they allocate their resources to game development. This is the double-edge of the sword Sony swings. I utilize the internet, I read the gaming mags; unfortunately, not every gamer does.
ndibu  +   1983d ago
Thats cos they've already lost 5 billion into ps3
The investors cannot afford to lose anymore money into that blackhole so they decided to go with word of mouth...chuckles
Here Come The Death Threats.
Pretty lonely at the bottom huh? Of course not, ps3 has psp to keep it company
milohighclub  +   1983d ago
sony are making profit now so they lost nothing. personally i'd rather have good games to play, than a flashy ad on tv. ms seems to think gamers dont want to play games anymore.
mantisimo  +   1983d ago
They really should take away......
The option to edit comments if you only have 1 bubble.

The idea is to edit mistakes, not stealth edit or edit as a dozen more replys.

Green ring I'm a looking at you.
A7mad-92   1983d ago | Spam
TheGreenMan  +   1983d ago
Is that why the Playstation brand has made $63 billion in revenue over it's lifespan?

...get a life troll.
gtamike  +   1983d ago
Better to use the money to make games than spam ads
#1.13 (Edited 1983d ago ) | Agree(5) | Disagree(0) | Report | Reply
tinybigman  +   1983d ago
to all knowledgeable gamers out there
most of us have been gaming since the atari days so we know our stuff, so here's a question.

does M$ think we don't know what halo is? They are going to spend in excess of $100 million for. Advertising on something we all know about already. Should they use that money on 1-2 new IPs, or a purchase of a quality studio.

If you don't know what halo is after 5 games in this series you are a bleeding idiot in my book.
#1.14 (Edited 1983d ago ) | Agree(4) | Disagree(0) | Report | Reply
The Lazy One  +   1983d ago
M$ doesn't market to you or me. We'll buy or not buy it regardless of the marketing because we are informed consumers. They market to the other 6.19999 billion people on the planet.
buying1999   1983d ago | Spam
catguykyou  +   1983d ago
While Sony may not spend as much as Microsoft, I do think they spend their money on wiser investments. Sony was not known for their first party titles during teh PS and PS2 erra. They were the console to go to because they had so much love from all the 3rd party companies. Lots of exclusives too. Now they have invested in lots of first party material and the stuff coming from them is AAA material. Seems like a better investment to me considering they still get the amount of 3rd party support that they do.
Sarick  +   1983d ago
Microsoft live subscribers help pay for advertising. Sony gives the users online free with optional services. See the difference?

Of course they can invest on advertisements when they subsidize earnings from mandatory online subscriptions to play online games. Other consoles offer online play at little to nothing.
KiLLUMiNATi_89  +   1983d ago
Sony spends too
See if you think about it, there's no way in hell all them developers that Sony has aren't paid undercover. I'm sure all them developers such as naughty dog and guerllia games wouldn't mine going multiplatform. IDC what any one says Sony spends money too undcover not just MS. Or unless them developers are faithful to Sony, but I'm telling you money talks.
sashimi  +   1983d ago
It's easy to spend when you only have 2 games coming out a year as vs Sony's 41534563(exaggeration i know but you get the point)games per year.Then theres the 26 studios that Sony has to many does Microsoft have again...?
#1.19 (Edited 1983d ago ) | Agree(1) | Disagree(0) | Report | Reply
frostypants  +   1983d ago
Why should Sony need to spend as much as MS? The PS3 is selling faster than the 360 at a fraction of the marketing expenditure. Sony is playing this game better.
Anon1974  +   1983d ago
So where in the article does Sony say it can't compete with MS's spending?
I didn't see that anywhere.

I hate when articles splash up a headline that isn't actually supported by the article.
mrcash  +   1983d ago
I don't think it has to do with what they don't make, I think its more about them already taking a huge loss on the ps3 and its time to invest their money wisely.
The Xbox Empire  +   1983d ago
"Its hard to spend what you dont make"

United4Life  +   1983d ago | Well said
In a Spending Spree Against The Richest Company in the World
No shit Sony would Lose.But that Doesn"t Concern me , As long as they Give out Quality hardware and software like the Ps3 and it"s games , the PS3 will always be my Premier gaming Platform.
#2 (Edited 1983d ago ) | Agree(70) | Disagree(17) | Report | Reply
4pocalyps3  +   1983d ago
Microsoft aren't the richest company in the world. Also, why do you put random capital letters in the middle of your sentences?
ExplosionSauce  +   1983d ago
I think Sony spends more money in studios and games rather than marketing/advertising.
AngryTypingGuy  +   1982d ago
"Also, why do you put random capital letters in the middle of your sentences?"

Digitaldude  +   1982d ago
That may be so but they aren't using their money wisely then, Xbox exclusives in the upcoming year pale in quantity to Playstaions.
bringitson   1982d ago | Spam
commodore64  +   1982d ago
"Sony: We can't compete with Xbox's spending"
Of course they can't.

They are already in the red to the tune of $5 billion, thanks to the ps3.
Any money that they were going to spend on the ps3 has already been used in subsidising the sale of the Ps3 hardware in the last four years.

Not trolling, just pointing out the truth.
#2.1.5 (Edited 1982d ago ) | Agree(0) | Disagree(6) | Report
AngryTypingGuy  +   1982d ago
Hasn't the 360 been making a profit for a while now. I think the PS3 just started making a profit only a few months ago. Commodore, where do you get your information?

Also, why is MS demonized for advertising? It's what companies do. Good advertising helped MS to outsell the PS3 in the largest video game market, North America. Now if only MS would buy a game studio or two. I think that would be best, but then again, with MS's money, they'll always be able to secure exclusives.
#2.1.6 (Edited 1982d ago ) | Agree(0) | Disagree(0) | Report
ColJessup   1982d ago | Personal attack | show
Oldsnake007  +   1983d ago
lmao dude even apple has more money than Microsoft.
97gsx  +   1983d ago
NO apple does not have more money then ms. NO NO NO.Microsoft kills apple in profits and profit margins. You are thinking revenue which apple only beat ms one or two quarters. Revenue means nothing really.
aviator189  +   1983d ago
Wow, you're...misinformed.
coolbeans  +   1983d ago
Look up these things before typing them. MS isn't the biggest company in the world either
mrdxpr2  +   1983d ago
the biggest company in the world is the goverment o.O .. yes well they are a mafia but hey so is the Vatican
Trebius  +   1983d ago
Do some research before typing silly things like that.
Muffins1223  +   1982d ago
but not by alot buddie
PopEmUp  +   1982d ago
what can you say from an Old Snake, he living in the past haha
97gsx  +   1983d ago
Microsoft has no plan to recuperate the 8 billion and counting they have lost on xbox brand. The whole point of the xbox was to get the microsft name into your tvs not just your computers. The xbox was a trojan horse and now we will see microsoft abandon the hardcore gamers and invest everything into natal. Natal is exactly what MS wanted a device to control the home using MS SOFTWARE.

Sony did the same with blu-ray but they have no intentions on screwing the hardcore gamers.Since its becoming profitable for them again.
Independent_Charles  +   1983d ago
the whole point of the xbox is to stop the dominationof apple and co. getting a gripe on your liveing room. they might take losses but in the bigger picture its capable losses.
frostypants  +   1983d ago
Gawd, could you imagine if Apple took over the home console market? *vomit*
Independent_Charles  +   1983d ago
thinks about your comment* then has nightmares
Theonik  +   1983d ago
They tried to do that. Apple pippin ring any bells?
theafroman  +   1983d ago
you're so wrong ms wont abandon the hardcore they broadening their appeal and thanks to live they'll make back those 8 billion back quick last year they made over 670 mill on subscribers alone
97gsx  +   1982d ago
reply to afroman
The live subscription offsets the loses.Profit for last year for the whole division was around that much. The whole reason live is going up is because they need to make that money back double or investors will start selling. Also natal is gonna be a huge loss for the company many investors think it will cost 1 billion for them to release it. Microsoft has also increased costs to release on xbox live thats why developers are starting to get peeved.
#2.3.6 (Edited 1982d ago ) | Agree(4) | Disagree(1) | Report
dcbronco  +   1982d ago
Microsoft has been making a profit from the 360 for some time now.
Sony had a separate games division until recently. MS has always included Xbox in a division with several other products. Most of which make no profit. Some are things like advertising for operating systems that run into the 100's of million a year while the profits 10's of billions in revenue from those products goes to another division. The 360 was sold at a lose in the beginning, they lose on RRoD. But the 360 started being sold at a profit around two years ago. So even in the third year when the division showed a loss, Xbox itself made money. Microsoft keeps Xbox in with a bunch of other products so they can keep the $299 price tag while making money on the console and no one complains. Do you really think Microsoft can't drop the manufacturing cost of the 360 over the last five years while Sony was able bring their cost down over $450.Microsoft has added several inexpensive parts(wi-fi), but shrunk the main chips two sizes and have now combined them. The GPU and CPU were the most expensive pieces of the console and die shrinks are where you get your major savings. Microsoft is making plenty from the 360.
PopEmUp  +   1982d ago
theafroman fail in so many level, what a brainwash moronic M$ fanboy
Pandemic  +   1983d ago
Quality over quantity.
OSIRUSSS  +   1983d ago
Exxon is the richest company in the world.
frostypants  +   1983d ago
Nah, J.P. Morgan Chase is.
#2.5.1 (Edited 1983d ago ) | Agree(1) | Disagree(4) | Report
The Lazy One  +   1983d ago
actually it's walmart this year. Check the fortune 500 listings for 2010.
ABizzel1  +   1983d ago
People don't realizes this, but Sony is also one of the richest companies in the world. They never make Forbes list, because they are not a unified company. Each part of Sony is ran as it's own business.

Sony Computer Entertainment aka PS3
Sony Music aka the biggest Record Label in US possibly the World (since BMG merger)
Sony Pictures aka Sony's movie, television, and mobile entertainment studio.
Sony Ericsson aka Sony phones
Sony Electronics aka TV's, Blu Ray players, laptops, etc...
Sony Financial aka Sony Life Insurance, banking, etc...
Sony Corp. aka the business side of Sony

Sony is a huge company, but until they become one company then they won't have the support to blow money like MS can and does.
#2.6 (Edited 1983d ago ) | Agree(16) | Disagree(7) | Report | Reply
SkyGamer  +   1983d ago
Sony is unified. What are you talking about? Even Columbia Pictures has the "sony picture company" below it. Besides how many of those divisions are profitable? Also Universal says hi as they own more studios than most anyone else. sony bought Columbia from Coke and Columbia isn't even that big back then. General Electric which still owns majority shares of NBC/Universal which owns the majority shares of Blizzard/Activision sees sony like a speck on the ground.
ABizzel1  +   1983d ago
Sony is not unified, if they were Howard (CEO) wouldn't have initiated a plan to bring all the companies together in order to save Sony billions.

Each company is under the name Sony, but they are not one unified business. They all run separately.
#2.6.2 (Edited 1983d ago ) | Agree(8) | Disagree(1) | Report
4me2  +   1983d ago
I think ABizzel1 is right about structure of Sony.
The companies he listed are to some extend separate entities.

Sony Corporation is EQUITY HOLDER for all of them.

For example when you watch TV show you see "Sony Pictures" (or something like that) and not just "Sony Corporation".

I think this is more complete list:


Sony EMCS Corporation
Frontage Inc.
Sony Global Solutions Inc.
Sony Enterprise Co.,Ltd.
Sony Chemicals Corporation
Sony Communication Network Corporation
Sony Computer Entertainment Inc.
Sony Supply Chain Solutions,Inc.
Sony Siroisi Semiconductor Inc.
Sony Life Insurance Co,. Ltd.
Sony Semiconductor Kyushu Corporation
Sony Assurance Inc.
Sony Tochigi Corporation
Sony Pictures Entertainment (Japan) Inc.
---Columbia Pictures
---TriStar Pictures
---Mandalay Entertainment (partial interest)
---Phoenix Pictures (partial interest)
---Sony Pictures Classics
---Sony Pictures Entertainment
---Columbia-Tri Star Home Video
---Triumph Films
---United Artists
---Screen Gems
Sony PCL Inc.
Sony Human Capital Corporation
Sony Finance International, Inc.
Sony Facility Management Corporation
Sony Fukushima Corporation
Sony Plaza Co.,Ltd.
Sony Precision Technology Inc.
Sony Broadcast Media Co., Ltd
Sony Broadband Solutions Corp.
Sony Marketing Co., Ltd.
Sony Manufacturing Systems Corporation
Sony Miyagi Corporation
Sony Music Entertainment (Japan) Inc.
---Sony/ATV Music Publishing
---Sony BMG Music Entertainment
---Columbia Records - popular music
---Epic Records - popular music
---Legacy Recordings - rare and collectible in many genres
---Sony Classical - classical music
---Sony Nashville - country music
---Sony Wonder - children’s and family entertainment
#2.6.3 (Edited 1983d ago ) | Agree(11) | Disagree(0) | Report
lonix  +   1983d ago
Didn't it become
Sony network entertainment (SNE)
ABizzel1  +   1982d ago

You are almost 100% correct.

Except a lot of those companies on your list are no longer there, they've merged into one of the Sony named companies.
#2.6.5 (Edited 1982d ago ) | Agree(2) | Disagree(0) | Report
skottey  +   1982d ago
am I really the first to clear this up? sheesh
Sony doesn't make the Forbes 500 list because they are not a US company, not because they are not "united." The Forbes list being talked about is the top 500 US companies. That is what they are talking about when you hear Fortune 500. duh!
Lifendz  +   1983d ago
I said that a few weeks ago. We all know MS has more money than almost every company in the world. MS spending alone will keep Kinect from being the next Virtual Boy. Thing is, if Move is done right Sony won't have to out spend MS. Think about how many Wii commercials you saw. A few but it wasn't over done or anything. Word of mouth and a good spot or two on Good Morning America and Oprah are all that's needed. Unfortunately for Sony I gotta think MS is going to use both of those venues as well as excessive advertising. It'll be interesting to see which of the two (Kinect and Move) will be more successful.
andremasonbaba  +   1983d ago
spending all that money to advertise a "so called good system(359)"...smells fishy
avengers1978  +   1983d ago
So what if they spend more money...They got it they can spend it.
Trebius  +   1982d ago
What people fail to realize is this ...
M$ ONLY has Halo, and Gears maybe, but MOSTLY just Halo.

So they have to throw millions and millions into ads for it because it's their flagship title. It's THE Xbox brand's mascot, Halo.

SONY on the other hand has so many 1st party games that are good, that it doesnt NEED to spend millions and millions on advertising just 1 title, there are far too many exclusive games, so pushing just 1 would not make sense.

Uncharted 2 was an incredible game, and it wasnt heavily advertised, because it doesnt need to be.

Let M$ spend 100mil on advertising and putting images on bubble gum and mountain dew cans, that's their style, they want every child in the world to know and love halo, which is why there's so much fanaticism when it comes to Halo. Cause a lot of kids began their gaming experiences with that title.
Imperator  +   1982d ago
Yea well I could care less about MS spending all that money on ads just to play the sales game. I'd rather Sony continue pumping out AAA, GOTY PS3 exclusives year after year like they've been doing for the past 2 years.
Anorexorcist  +   1982d ago
Such a Primo statement, United4Life.
Advertising campaigns/Promotion costs are not what makes Hardcore gamers happy, it is the quality hardware, software, online offerings, and future potential that make hardcore gamers content with what gaming console manufacturer's console they choose to invest in and support.

Since the PSOne days, Playstation has always delivered in qualitative, quantitive software. Why would any real hardcore gamer have any resentment toward's Sony and it's console???
#2.12 (Edited 1982d ago ) | Agree(1) | Disagree(0) | Report | Reply
Hallmark Moment  +   1982d ago
Sony's way of admitting defeat blaming the 360's success on marketing alone LOL
rareairtone  +   1982d ago
This just shows
How much of a feat the Playstation Brand is.

Quality over purchasing power.
RussDeBuss  +   1982d ago
does the 360 being into profit include the $3billion RROD bill?

typical microsoft, overspend on advertising to convince their product is better than it actually is.
not just in gaming. I heard their budget for advertising windows mobile 7, or whatever its called, is into many $billions, shame the product is going to suck compared to android and iphone
KrazyFace  +   1976d ago
Just asking...
Is your CapsLock BuTton BRoken?
TLG1991  +   1983d ago
money isn't everything :D look who is overtaking (just saying)
CrazyForGames  +   1983d ago
*looks at the wii*

k what am i supposed to be looking at?
#3.1 (Edited 1983d ago ) | Agree(15) | Disagree(9) | Report | Reply
ForzaGT  +   1983d ago
GarandShooter  +   1983d ago
A dictionary, for the definition of overtaking. How the hell does Nintendo overtake a competitor from first place?
sashimi  +   1983d ago
You fail at english sir. why don't you keep a dictionary around at all times to prevent self facepalm.
Senden  +   1983d ago
And that's precisely why sony will never have a game like halo. I'd love for nothing more than for sony to crush microsoft out of the console race but in all fairness, it's never going to happen unless they seriously invest in their top games.
retrofly  +   1983d ago
Why, the fact they are competing against eachother means the gamers are the ones who benifit.

Without out one there will be les drive to "be the best" as theres no competition.
holdmedownma2008  +   1983d ago
Excellent point bro, but your statement is falling on death ears (sad to say) because the fans on N4G are full of a bunch fools sometimes. This is the healthiest the industry has ever been in while. The more Sony and MS "duke it out" the better games we will see in the future.
Heisenberg  +   1983d ago
Don't mea to be a dick, but for future reference: it's "falling on DEAF ears" not "death ears".
BannedForNineYears  +   1983d ago
Ahem, for the record, Senden.
PS3 owners will possibly be getting a game like Halo.
Bungie will be developing multi-platform games after Reach.
Raz  +   1983d ago
@ Heisenberg
It's "mean" not "mea", Mr. Spellcheck. Unless you're trying to say "mea culpa". Oh, and you might want to include a personal pronoun at the beginning of your sentence, if you want to abide by proper grammar. ;)

On topic: *nobody* can compete with M$ advertising dollars. Except possibly politicians taking a run at the Oval Office. Which says to me they're all talk. Maybe if some of that cash went toward improving XBL or their core hardware issues...
PopEmUp  +   1982d ago
thank for the input MR. Gramm@r Polic3, now STFU
ravinash  +   1983d ago
Why would you want to make a game like halo? We have halo for that!
I'd rather they make new unique games.
TotalPS3Fanboy  +   1983d ago
You know what, dude?
That is profound.

That's deep, man. That's deep.
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Sarick  +   1983d ago
So Uncharted, Little Big planet and Killzone aren't being invested in?

Uncharted 2, highest ratings and a game so good it even helped media move away from "The PS3 is doomed" attitude.

Little big planet, so good that Sony purchased Media Molicule.

Killzone 2, when it first launched it set a new level for what console FPS was judged by.

IMHO, because Sony invested heavily in these games development they raised the curve for the quality of games in this generation. Sony markets games through word of mouth over placing advertisements everywhere. If this means using those extra dollars in development over marketing good for them.
#4.3 (Edited 1983d ago ) | Agree(7) | Disagree(5) | Report | Reply
The Lazy One  +   1983d ago
he means investing in the existing product. Having an amazing product does not equal amazing sales. I wouldn't have even known God of War launched if I didn't come to N4G.

I'm sure sony would more than make up the cost if they actually advertised their games like M$ does.
Dacapn  +   1983d ago
The Lazy One
Which brings us to the point of this article. Microsoft will spend as much on advertising as Sony will in developing a game.
heyheyhey  +   1982d ago
"And that's precisely why sony will never have a game like halo."

Gran Turismo will always be bigger than Halo, hell GT Prologue sold over 4 million copies, and that is like 5% of what GT5 is going to be
Prcko  +   1983d ago
Sony saving money for more important stuff,EXCLUSIVE GAMES!!!
WetN00dle69  +   1983d ago
That and the Multi-Billion Dollar debt............JUST kidding.......dont kill me!
meluvulongtime  +   1982d ago
Sony's model is much more beneficial to me as a gamer. What would I rather have? A bunch of high quality exclusive games or see a whole lot of ads trying to push a couple exclusive titles? Hmm such a tough decision /s
Titanz  +   1983d ago
So can't Nintendo....
But "innovation" seems to be their trump card.
Fishy Fingers  +   1983d ago
I'd of thought that was evident when comparing past marketing campaigns, MS are happy to spend what would fund a games development on just pushing one title, I won't be surprised in some cases, such as Halo, if MS spend more on the marketing than the development.
The Lazy One  +   1983d ago
why would you not spend that much if you make all the money back and then some because of it?
Dacapn  +   1983d ago
That's where it comes back to how big your well of cash is. MS has deep pockets, so that's no problem. I don't think anyone will really argue that right now Sony is producing what seems like 10X as many exclusives as MS. Can Sony pump as much money into marketing all those games?

Probably not.
Lord_Doggington  +   1983d ago
this article is essentially giving sony permission to charge as much as MS does for their service. although sony gamers may like psn being free, sony is not benefiting from it in a competitive way. MS is able to use the constant revenue to promote their console, which, in the end sells both software and subscriptions

sony's admitting defeat, the first step to adopting a new campaign
gameman  +   1983d ago
have you read the article ?

they were talking about marketing ONLY not in over all costs the title is misleading AGAIN

and come on if we see how the things goes for the both?


lot's of exclusives game + qualty
free only service
supporting up to 4 system in the same time !!!(ps2+psp+psp go+ps3)

microsoft in the other hand?

three exclusive games only with a sh! quality
the monthly only fee
supporting one system


nope microsoft isn't The Richest Company in the World


so wake up where in 2010 not in 1990

bots still living under a rock i see

what do you expect they only have halo reach now they don't have anything else to market other than this game ofcourse they will give it their best in marketing it while sony on the other hand they have lots of games they need to give equal care and support
#9 (Edited 1983d ago ) | Agree(14) | Disagree(4) | Report | Reply
wedgie  +   1983d ago
Thank you. Yes. It is not talking about money spent on the entire PS3 brand vs. the Xbox 360 brand overall. In that competition it would be a very good showdown.

It is talking about where they allocate resources. Basically the marketing division at Sony is not as large as the marketing division at Microsoft. Well, everyone has known that for years. Both companies choose to allocate their resources differently. In terms of marketing, they choose not to compete with Microsoft. They feel that it would be an irresponsible decision.

"We can't compete with Xbox's spending" (the title) is very different than "I don't think we'll ever outspend Microsoft" (the only quote in the article). The title is an assumption, while the quote is what they said.

"I don't think we'll ever outspend Microsoft" is because of choice to not outspend Microsoft in that department, not because they do not have the resources to do so if they choose.

The article *should* be renamed to reflect accuracy, not garner a flame war.

And everyone should think before they jump to conclusions and post.
MysticStrummer  +   1983d ago
Yeah. Funny how that works. The quote says they WON'T spend as much, yet when the article shows up here, the title says they CAN'T. N4G is such a cesspool.
Sez  +   1983d ago
The reason why MS has money to burn is because they don't have as many 1st party studios as Sony. Which is the reason why they can spend more on exclusive timed content. Plus they know how to spend money to market the hell out of games like halo, gears, cod,ect. To get a bigger return.
Sarcasm  +   1983d ago
Business 101

Option 1:
Have 3 big games and sell 5 million each.


Option 2:
Have 10 relatively big games and sell 2 million each.

Quiz: Which makes more revenue?

Ding ding ding! Option 2!
Sez  +   1983d ago
Yeah option two is correct. But what forgot to factor in is 2 of those 3 games sell over 10 million each. So your second option fails.

Option 1
Halo sell 10 million
CoD sells over 10 million
gears sells over 5 million

option 2
those 10 games sell 2 million each.

Who sells more? Ding ding ding. Option 1
#10.1.1 (Edited 1983d ago ) | Agree(3) | Disagree(19) | Report
Baka-akaB  +   1983d ago
a little problem in your maths ...

GOW3 is right now at over 3 millions .

a big chunk , even if inferior to the 360's share , of those 10 millions cod is on ps3 .

And the gran turismo brand is so far as big as Halo .

Besides as usual everyone is looking at it from a business point , when none of us , besides shares holders should care ..

Option 1 is maximising its profits on a select few franchise , without much investment in return in ne and equally stellar ips and studios ..

While option 2 , while possibily playind second fiddle is getting quite a lot of money too and reinvesting it back into new stellar games ...

Who do you think wins in such fuzzy maths ? My bet is gamers following option 2 , or at least those enjoying both option 1 and 2 .
wicko  +   1983d ago
Who cares?

In the end what matters to us is the # of quality games.
Games4M - Rob  +   1983d ago
Uncharted 2 is at around 3.5 million.

also worth mentioning that MGS4 is at over 5 million.

Its all money in Sonys bank
#10.1.4 (Edited 1983d ago ) | Agree(8) | Disagree(1) | Report
Sez  +   1983d ago
I agree with part of your comment. Yes GT is a bigger franchise than halo. But in the ps2 days when they didn't have much competition as far as racer games and system sold goes. Not trying to take away from GT5 far from it. But 1) this is a new gen and the competition is a lot more than it was last gen. 2) Sony doesn't have the same amout of systems sold as the ps2 once had.

So yes gt5 could sell 10+ million. But it can also sell less than that. We will find out soon if gt5 will sell those numbers everyone keeps predicting.

@ wicko
I don't care about how many sales a game gets or what console is in what place. My comment was on why MS is able to spend more than Sony on games. Sarcasm decided to make this into 10 sell 2 mil thing.

@ Gamer

and fonza is over 4 mil sold, fable also sold over 3 mil, gears 1/2 sold over 5 million each. So what's the point.
Biggest  +   1983d ago
The PS2 did NOT have a ton of sold consoles when the highest selling Gran Turismo (3) was released. It was a system seller in every definition of the term.
Oner  +   1983d ago
@ vega75

Your point is fail @ the point you used two thirds of the devs in your "view" that are 3rd party! Compared to INHOUSE DEVS that ACTUALLY bring a hell of a lot more money INTO Sony's pockets while the 3rd party makers keep the mass majority of it for themselves!

Option 2 is the definitive way to do business as it protects your future and differentiates yourself from others to offer MORE to the people who are supporting you. Instead of strictly RELYING on 3 shooters!.

Yeah that sure is "different"... /sarcasm /rollseyes
#10.1.7 (Edited 1983d ago ) | Agree(1) | Disagree(0) | Report
commander  +   1983d ago
MS doesnt make money on COD you dumbshit
The Lazy One  +   1983d ago
yes they do. Ever console manufacturer makes money off of every game sold on their system. It's how it works.
cliffbo  +   1982d ago
the only reason they can spend more is because they screw everyone with the cost of windows and word etc.

but even that will end as soon as shareholders wise up.
Reefskye  +   1983d ago
No where does it say Sony cant compete with Microsofts spending on marketing. He just says "I don't think we'll ever outspend Microsoft." No Sony have never put massive money in to marketing and quiet obvious they don't need to seen as there is only a few million difference in consoles sold. End of day I can't play Marketing only the games and lets face it Sony are putting a lot more money in to games than Microsoft.

Lets phone Microsoft now and ask will they ever spend as much money as Sony on actually making games.
#11 (Edited 1983d ago ) | Agree(4) | Disagree(0) | Report | Reply
LeXxXiNgToN  +   1983d ago
I have nothing against halo, but I hate getting flooded with Halo ads every time a new game is released. I wish MS would invest all that money into buying up-incoming studios so we could get more exclusives and so they could build their 1st party studios.
tinybigman  +   1983d ago
Been saying that since the start of this gen.
WetN00dle69  +   1982d ago
I agree, if the game is good it will sell itself. There is no need for over excessive amounts of ads.
Denethor_II  +   1983d ago
How much does it affect us? Some chap wrote on here a week or two back that when his friend watched the FF13 advert for the 360 he said in amazement something like "wow FF13 is exclusive the the 360". There are a lot of misinformed consumers out there that are swayed unfairly by false advertising.
Sarcasm  +   1983d ago
This is pretty spot on.

A lot of consumers who don't pay attention and see this stuff on TV usually assumes that it's exclusive to the one console.

My friend thought Batman AA was exclusive to the PS3 because he heard "Joker said it" but not realizing it's only the Joker DLC.
tigertron  +   1983d ago
I don't care if the PS3 comes in third place, it honestly doesn't matter which console is in first place. Atleast the money is getting spent on excellent exclusives, I'd much rather have that than watch multiplatform game adverts with the Xbox 360 logo on.
hot4play  +   1983d ago
...needs that advertising muscle in Japan. Look at the how well the 360 is doing over there. Lol
UP  +   1983d ago
have you seen xbox man in japan?
hot4play  +   1982d ago
not until you mentioned him. i googled the xbox man...
lol, reminds me of "The Son of Man" painting :)
Dogswithguns  +   1983d ago
M$ didn't spend on a damnthing, they just make more on spending on hardly anything....
devilhunterx  +   1983d ago
The xbox brand is synonym with Beer in USA.
kasasensei  +   1983d ago
And donuts, and gangsta, and leet, and chuck norris.
Odin777  +   1983d ago
And homophobic teenagers.
Jikla  +   1983d ago
Good one.
Akagi  +   1983d ago
I'd rather Sony spend their money on something that benifits us, the consumers. Maybe... Demon's Souls 2...? :)
#17 (Edited 1983d ago ) | Agree(3) | Disagree(0) | Report | Reply
DJMarty  +   1983d ago
PlayStation brand is more wider known worldwide than Xbox brand. So they don't need to spend the same. The Brand sells itself for the most part.
Argento-Nox  +   1983d ago
From what I see, MS is paying for timed exclusives and advertising, while Sony pushes out 1st party exclusives. Who is really winning in the long run? Gamers who own both HD consoles, obviously don't have issues though.
bustamove  +   1983d ago
I'd rather have Sony spend money for exclusive games I can enjoy each year than waste it on advertising. While I think they should work on advertising some more, I will take exclusives over that any day.
SkyGamer  +   1983d ago
Yeah I know. I whish MS would invest in more exclusives but they are trying a different strategy. We'll see if it works out for them. They still have close ties with GE which owns Activision/Blizzard (MSNBC, etc). They still own a plethora of IP and they have their Windows and Office fueling their bank reserves. True, owning more first party studios garners more exclusives but how many of those games sell at a healthy profit? The bills are still piling for their upkeep but if a game doesn't sell, then what? Part of that 4 bil debt on Xbox one was that they invested in a lot of studios. Where did that get them? Now sony didn't have as much as they did not need them as they came out early and took a commanding lead forcing developers to program for that system. Now it is a lot different as the current is a lot closer with stiff competition and MS learning from their past mistakes.
Introspective   1983d ago | Spam
Lucreto  +   1983d ago
Lots of exclusives with little advertising>1 or 2 exclusives with massive advertising.

MS have few first party studios so they can advertise the few they have. Sony have 22 first party studios which are still growing every year bring out game after game it is no wonder they don't advertise as much. GT5 will get the bigger slice this year like Uncharted did last year.

I just wonder what games could have been made out of whole Halo series advertising budget. Halo would not be as popular but there would be a few more games out there.
#22 (Edited 1983d ago ) | Agree(4) | Disagree(1) | Report | Reply
RankFTW  +   1983d ago
It's a great time to be a gamer.
ElementX  +   1983d ago
That's such a cliché statement, that and "Gamers are the winners this generation". People on here need to think of more original things to say.
#23.1 (Edited 1983d ago ) | Agree(4) | Disagree(3) | Report | Reply
chazjamie  +   1983d ago
"winners". everyone is a winner man... we win the most out of all the people in the world.we win because we get to pay tons of cash for games. and then win. sometimes the win doesnt feel so scripted. but its that 5 hours that everyone can share. "winners" indeed.
#23.1.1 (Edited 1983d ago ) | Agree(0) | Disagree(0) | Report
WetN00dle69  +   1983d ago
There is no need for a big speech! IF you love multi-plat gaming then its pretty much self explanatory. And i see nothing wrong with trying to tell someone nay trying to express your happiness with a few simple words! The ones that are bitter are the single console fanboys! The ones that get too caught up in the console war rather than gaming! SO instead of getting to caught up in something as meaningless as a console war we should all just GAME ON PEOPLE GAME ON!
#23.1.2 (Edited 1983d ago ) | Agree(0) | Disagree(0) | Report
chazjamie  +   1983d ago
hypocrite i are
well i am gamer, and i dont care about the money being involved, except for my cash.

you guys sounds like potential investors or something. do you really think about the how much money they spend on the advertising campaign while you playing a game. i doubt it.

it took a while for sony to make a profit on the ps3, yip and that changed my life and the way i play games (sarcasm).

Only time sales affect my gaming is when i play online and its empty. then i wish the game sold more.

this is gaming related? hell no. that head shot clip was more gaming related than these pointless financial articles. its fun to know, but it doesnt DESERVE this much commentary.
#24 (Edited 1983d ago ) | Agree(1) | Disagree(1) | Report | Reply
supremacy  +   1983d ago
What sony needs to do...
Is simply buy another studio, but not just any studio. A studio with lots of influence and software under their belts.

So my question to you all here is, if you were sony which of these 10 companies would you be interested in buying? Just a curiousity. Which one and why.

Take two

Remember this is just a question, just curious to know. Same goes for the xbox and nintendo crowd as well.
Baka-akaB  +   1983d ago
More than half your list isnt for sale and cost far too much that it is worth .

Youa re talking about billions spent for games that are either going to be on your platform , because those publishers ultimately need you . Or that cost way too much to be worth it , ven in the long run .

Not to mention that half of that list dont have games worth the effort and sweat .
Baka-akaB  +   1983d ago
i'll play however .

SNK and suckerpunch .
Most of snk isnt really good , but they've got some good and currently badly exploited franchises .

While i'm not sure sony would care to own its exclusive brand of mostly fighting games , with its financial support snk could do better and get up par with capcom and arcsys .
supremacy  +   1983d ago
Well thanks for the reply
But those companies do have great properties that have a following and great sales.(regardless of our individual interests let alone opinion)

However ill play along as well since I think its an interesting topic to talk and think about.

Well with that said I believe my personal 3 are valve, squarenix, and sega. With take two at a distant 4th.

The reason being, valve has great ips under its belt, successful at that, not to mention they also have steam which in its own right is succesful as well. Heck this company could help shape the psn for all we know, their experience in this area speaks valume.

Squarenix while many dont think too highly of them anymore, I trully believe that with them onboard sony would easily take the japanese market for good. Just think the sheer amount of exclusive content both the psp and ps3 would see, heck we might even finally get that infamous final fantasy 7 remake.

SegaSammy honestly at first I questioned this one myself, but than tninking about it I realize theres a lot this publisher has to offer. For instance they have a lot of franchises under their belt, in sonic alone they bring an iconic mascot to the table. And the plateau of platforms they have had in the past could mean good things for psn.

Take two simple put, they own the rights to bioshock and rockstar which own the rights to the high selling GTA franchise. This alone would lock massive sales and shower their platform with continous success.

Well either way I thank you for playing along.
#25.2.1 (Edited 1983d ago ) | Agree(0) | Disagree(0) | Report
silvacrest  +   1982d ago
the 4 studios you mention would still be far FAR to expensive and ironically your distant forth would be the most expensive because of one game

rekof  +   1983d ago
This article is bullshiet,.. READ THE INTERVIEW !!! MS is Smoke and Mirrors,...
HE WAS talking about Kinect And MOVE !! This article is bullshiet,..
atleast link the damn interview,..


Sony doesn't need to do shit,.. They are doing great,..They have quality,.and quantity ,..
Remark was funny as shit,..sarcastic ,..I laughed my arse off when he said that,..
Ms really has to spent a lot more money,..

Look an elephant,.. what about Kinect?,.. Look that crazy man eats fire,..Omg its Steven Spilberg!!

Microsoft Oprah : Here is the new free Xbox360S FOR EVERYBODY !! ,.. (Please don't shit on kinect)

false advertisement and hype making ads 24/7

You all know it is true! BAAM !

Never in a history of the world was there a company like MS ,.. pure bullshiters with no sense of decency,.. Sleeping pills must be in stock at these guys houses,.. How do they sleep at night,.. Money pillow helps I guess,..
#26 (Edited 1983d ago ) | Agree(3) | Disagree(1) | Report | Reply
Muffins1223  +   1982d ago
even if so everyone knows Microsoft.... has more money than sony
silvacrest  +   1982d ago
proof or it didn't happen

and last time i checked sony are supporting 3 devices PS2/PSP/PS3

while MS has one console and a hand few of exclusives to advertise
DA_SHREDDER  +   1983d ago
Microsoft is about as dumb as its american user base.
WetN00dle69  +   1983d ago
Ahhh, the wittle fanboy has a giant stick up his bum!
#27.1 (Edited 1983d ago ) | Agree(3) | Disagree(4) | Report | Reply
AngryTypingGuy  +   1982d ago
And what country are you in that's so brilliant?
Carlos_Irwin_Estevez  +   1983d ago
Great snapshot of MS loyalists that they think this is a pro MS article.

"If the advert looks good, when i buy it it will be good"

and MS know that, the low IQ fans that are commenting above will buy kinect and smile and carry on never questioning it, just like massive failure rates.
shuaia   1983d ago | Spam
divideby0  +   1983d ago
great products sell themselves... its gotta be when you have to convince someone to buy something is when you have to market.

MS dont need a big Halo marketing camp. just a few well placed spots

MS needs to spend for Kin.. they dont have any games that will sell the product on its own.

Sony just needs to show games for Motion + some advertising since they already shown Motion working with REAL games, not the shovelware we have seen from MS and some of it from sony
#30 (Edited 1983d ago ) | Agree(3) | Disagree(2) | Report | Reply
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