When PlayView was trademarked by Sony shortly before E3 2010, speculation ran wild with many assuming it was either new hardware or a PlayTV like peripheral. Neither of these are the case. PlayView is infact a new service for the PlayStation 3 console and was recently demonstrated by Sony at the 2010 CESA Developers Conference in Japan.
True to its name, PlayView is a “high-quality image enhancement technology”. The aim here is to be able to quickly scale an image with more than 1 billion pixels with absolutely no delay.
At this year’s CEDEC 2010, Teiji Yutaka demonstrated PlayView using the PlayStation Move controller in real time to increase and reduce the size of a still image of a park consisting of over 3 billion pixels. You can view the transition of the images in the demonstration below (click each image for full size)