A huge mainstream marketing campaign will see the title promoted across TV, radio, print, events, websites and retailers – both before and after release.
Entertainment and devices director Stephen McGill told MCV:
“Retailers are absolutely getting behind this as this year’s biggest release. The consensus is this is the biggest and best Halo game ever. We’re really confident it will deliver in terms of quality, and can’t wait to see where the Halo universe goes next.”