New York City, and more specifically Times Square, is the center for hundreds of launches, parties, and events a year. Tonight however, EA Sports delivered the largest video game launch that we've ever been a part of by buying up giant billboards, holding an Ozzy Osbourne concert above the Hard Rock Cafe, and essentially shutting down a piece of the busiest city in America for a bit of the night, all for the launch of the heralded Madden 08.
Note: We've put together a more than 11 minute video of the event for you guys to check out. Click here for the goods.
We mingled and interviewed Hall of Fame NFL players at the ESPN Zone, we pulled the Prince of ******* Darkness aside after his concert to ask him a few questions about Madden 08's soundtrack, and even went out and spoke with you guys - the fans - at Toys "R" Us who had started lining up for the midnight launch as early as 2:00 PM in order to have the first copy handed to them by the beloved Tiki Barber.
We'll have tons of coverage from the event including photos, a lengthy video showcasing the aforementioned celebrity interviews, and a detailed article later in the week so keep it locked to IGN.com for all the goods.
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