Top
All Channels
130°

Hirai: ‘If it’s right for Japan it’s probably not right for the rest of the world’

Japanese-born Hirai took the role as PlayStation’s top dog just after the birth of PS3 in 2006, following over a decade’s hard work building the SCE business in America. He replaced the soon-to-retire Ken Kutaragi – but no one was fooled into thinking this was just replacing one Japanese innovator with another. Hirai brought with him a new global outlook for the PlayStation business, a fitting shift for the division of a previously staunchly Japanese company now run by a Welshman, Sony CEO Howard Stringer.

“I ran SCEA for 12 years, so I bring that region perspective,” he said. “Before, that perspective was focused on: ‘If it’s right for Japan it’s right for the rest of the world.’ But in fact, if it’s right for Japan it’s probably not right for the rest of the world, because the rest of the world has a different retail environment.

The story is too old to be commented.
mantisimo2152d ago

This is a very good and rather relevant interview for all gamers as he talks about not going download only, in even 10 years time and a lot of other interesting quotes.

Take a little time to read this 1 and no, in no way am I affiliated you cynics :)

( the whole interview is actually on a link beneath the portion you are taken to).

gunnerforlife2152d ago

great interview, cant believe i read all of it but ow well lol
i really do think that sony needs to change there stance if they want the pspgo to be successful because right now i see it as a failure, and i hope they do a good job as they have done on the ps3 security wise on PSP2, because that would help them greatly!

Kazu0 Hirai2152d ago

I never said such things! I've been mis-quoted again!

Aleusia2152d ago

Just more proof that Sony > Microsoft

Quagmire2152d ago (Edited 2152d ago )

Sony: "We understand as a gaming company that no longer is gaming confined to one region or two, but rather on a global scale, and that we must cater gamers, both casual and core around the world, so that we may bring a greater experience to all."

Microsoft: "TEAM AMERICA, FUCK YEAH!"

raWfodog2152d ago

...I'd still like to see some titles that are not catering to the western views. I still consider some of the older JRPG's to be some of the best ones to date.

RandomGamer2152d ago

Your right,old school JRPG's are the best much better then today's.

I'm sick of Japan assuming we all only like fps and 3rd person shooters here in North America.

mantisimo2152d ago

but I think he meant more the business model than actual game choices especially as we are still getting some excellent Japanese flavoured games eg The Last Guardian.

Dellis2152d ago

He is holding up a building ready to crumble, Ken and Phil are chilling in life.

zatrox2152d ago

Even when, on a "mainstream" point of view, that IS correct, there's always a small/mid-level fanbase that loves those kind of games that are too "Japanese".

Show all comments (14)