Submitted by Nineball2112 1857d ago | news

Hirai: ‘If it’s right for Japan it’s probably not right for the rest of the world’

Japanese-born Hirai took the role as PlayStation’s top dog just after the birth of PS3 in 2006, following over a decade’s hard work building the SCE business in America. He replaced the soon-to-retire Ken Kutaragi – but no one was fooled into thinking this was just replacing one Japanese innovator with another. Hirai brought with him a new global outlook for the PlayStation business, a fitting shift for the division of a previously staunchly Japanese company now run by a Welshman, Sony CEO Howard Stringer.

“I ran SCEA for 12 years, so I bring that region perspective,” he said. “Before, that perspective was focused on: ‘If it’s right for Japan it’s right for the rest of the world.’ But in fact, if it’s right for Japan it’s probably not right for the rest of the world, because the rest of the world has a different retail environment. (Industry, Kaz Hirai, PS2, PS3, PSP, Sony)

mantisimo  +   1857d ago
This is an excellent interview.
This is a very good and rather relevant interview for all gamers as he talks about not going download only, in even 10 years time and a lot of other interesting quotes.

Take a little time to read this 1 and no, in no way am I affiliated you cynics :)

( the whole interview is actually on a link beneath the portion you are taken to).
gunnerforlife  +   1857d ago
great interview, cant believe i read all of it but ow well lol
i really do think that sony needs to change there stance if they want the pspgo to be successful because right now i see it as a failure, and i hope they do a good job as they have done on the ps3 security wise on PSP2, because that would help them greatly!
Kazu0 Hirai  +   1857d ago
I never said such things! I've been mis-quoted again!
Aleusia  +   1857d ago
Just more proof that Sony > Microsoft
Quagmire  +   1857d ago
Sony: "We understand as a gaming company that no longer is gaming confined to one region or two, but rather on a global scale, and that we must cater gamers, both casual and core around the world, so that we may bring a greater experience to all."

#2.1 (Edited 1857d ago ) | Agree(4) | Disagree(3) | Report | Reply
raWfodog  +   1857d ago
With that being said...
...I'd still like to see some titles that are not catering to the western views. I still consider some of the older JRPG's to be some of the best ones to date.
RandomGamer  +   1857d ago
Your right,old school JRPG's are the best much better then today's.

I'm sick of Japan assuming we all only like fps and 3rd person shooters here in North America.
mantisimo  +   1857d ago
I agree.
but I think he meant more the business model than actual game choices especially as we are still getting some excellent Japanese flavoured games eg The Last Guardian.
Dellis  +   1857d ago
He is holding up a building ready to crumble, Ken and Phil are chilling in life.
zatrox  +   1857d ago
Thing is...
Even when, on a "mainstream" point of view, that IS correct, there's always a small/mid-level fanbase that loves those kind of games that are too "Japanese".
kingkick   1857d ago | Spam
Immortal321  +   1857d ago
How bout this
release a core game for the dominant part of the business, then later share the love with the rest of the world.

look at heavy rain, demon souls, and lbp. these games are new, and seem to reach the million benchmark.

more passion less greed. Thats probably why the gaming industry is what it is today. to much bullsh*t games.

They're kids buying these M rated games these days with uninformed parents. that prove something is not right here, its either you devs are appealing your shooters to the wrong crowd, or the gaming industry was already fcked since the beginning of the ps3ii60(P.S.twee.60) era.
nefertis  +   1857d ago
Maybe Hirai can change SCEJ view prospective on bring more support outside of japan.
wazzim  +   1857d ago
Don't think they care really, they just need to make things work out in JPN first. It's SCEI's job to do that kind of stuff, most games from SCEJ don't really appeal to the masses in the west anyway. (That's why we will never have a PSP Bleach game here while japan has like...10)

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