Gameinformer: Why do games fail? You could blame it on the publishers who don’t give their studios enough time or money for the project. You could blame it on the developers who either bite off more than they can chew or practice poor management. You could even blame it on the license holders who have unrealistic demands and don’t understand how the industry really works. Whatever the case, sometime games just fail. But we have a theory for turning these disasters into successes. And that theory is monkeys. Need we say more?
Whether we’re talking about critical darlings that just don’t sell, or games that get laughed off the store shelves, there is one thing that could help any game sell better: monkeys. Let’s look at a few facts.