At approximately 20:59 (BST) this evening, during the England vs. Bulgaria European Championship 2012 qualifying football match on ITV, Activision took the spotlight with an extended trailer for the highly-anticipated Call of Duty: Black Ops. Aired at half-time during the match, the trailer will have undoubtedly been seen by millions of football fans in the UK, which will not only benefit sales of the game itself, but most likely the featured Xbox 360 console as well.