From the page:
"Greed. One of the seven deadly sins. A simple five letters, yet no one seems to be able to talk about greed properly in the gaming world. We constantly hear about the greed of big companies like Microsoft and Sony due to their apparent desire to charge us out the ass for everything.
Early this week, news broke that Microsoft was raising the subscription fee of its Xbox Live Gold service by ten dollars, and the G word began to fly around. Microsoft is obviously driven by nothing but greed. They’re out to screw over the consumer.
I don’t think you understand what greed is."