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MTV Networks to invest more than $500 million in games

MTV Networks plans to invest well over $500 million in video games, seeing the red-hot entertainment category as a major pillar of growth in its goal to reach consumers wherever they spend time.

The two-year investment is part of a global strategy to incorporate games development at the inception of all new programming plans and not as an afterthought, executives say.

"Games are critical," MTV Networks President of Global Digital Media Mika Salmi said in an interview this week.

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