Bioshock Early Release Confirmed?

It appears that BioShock has changed it's release date to today. There has no been any official conformation from Microsoft or Take Two and neither of their PR agencies are available for contact. However, many things are proving that this is true...

Below is a video in which (As the website states) the trailer that stated the release of the Bioshock demo is shortened and ends with a "Blink and you'll miss it", "Available Now" message instead of "Download The Demo Now"