MMOHut, "Its no secret that the company behind the innovative browser based MMORPG Earth Eternal has been struggling. Facing bankruptcy, Sparkplay put up Earth Eternal for auction several weeks ago. According to an official post by Matt Mihaly, the CEO of Sparkplay, plenty of companies participating in the bidding. The winner hasn’t been announced yet, but Matt has cryptically stated that it is a company most of us have heard of, but one that we wouldn’t pick correctly on our first guess. Later in the post it is revealed that the new owner has deep pockets and a large, pre-existing audience that should give Earth Eternal a new jolt of life...."