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Endemol Intrigued by Videogame and MMO business

Endemol, the producers of Big Brother and Deal or No Deal, are interested in the videogame business and digital distribution according to Gameindustry.biz. The group shared their interest in the games biz and why they feel success in this industry is potentially appealing for them.

"As we move into the digital distribution of content and the growth of services like Xbox Live and the digital distribution of games, we see that as quite an interesting outlet for our video-based content alongside games on the same platform," said Peter Cowley, managing director of digital media for Endemol UK.

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