High Halo 3 hopes

Microsoft is shooting for a $155 milllion debut.

The videogame "Halo 3" hits store shelves Sept. 25, and Microsoft is positioning it to be the most successful debut of any entertainment property ever with an extensive multiplatform advertising blitz geared to generate debut grosses topping even the biggest of summer tentpole pics.

In its first 24 hours of release in 2004, the second installment of the sci-fi shooter earned $125 million. That number forced many nongamers to take the vidgame biz seriously for the first time.

With "Halo 3," Microsoft's Xbox unit wants not only to top the 2004 figure but to reach $155 million in a single day -- besting the $151 million opening weekend for "Spider-Man 3," the current record holder for a pic at the box office.

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The Panther3870d ago

their totally setting the expectations low to blow people away when the real numbers are revealed.

halo 2 had a $125 million with a $50 and $55 skus.
halo 3 has $60, $70 and $130 skus.

my vote is a $225 million debut.

Hatchetforce3870d ago

Very reasonable. Of course they know that and are undercutting it. Sony does the same thing. Then when you beat expectations you can pound the marketing drum. They deserve it. I enjoyed the hell out of the beta and am really looking forward to tanking the internet again.

ParaDise_LosT3870d ago

Good luck to Halo 3 then :)

DrunKao3870d ago

Halo 2 had a $125 million opening between 2 SKUs available for $50 and $55. Between the Halo 3 SE being $60, the CE being $70, and the LE going for a whopping $130, Halo 3 should have no problem taking the reign from Halo 2 as the highest grossing opening for an entertainment release in history.

Whether it takes Halo 2's record of selling the most video game copies in 24 hours is a different issue. I don't even want to speculate on that. However, it is important to note that Halo 3 is being released in Europe only 19 hours later, rather than days later as in the case of Halo 2.

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